BOSTON--(BUSINESS WIRE)--Customer Portfolios, a marketing technology leader that uses insight and analytics to increase customer value, has been named winner for Omni-Channel Customer Experience at the MITX Awards, the largest and most prestigious annual awards competition in the country for digital marketing and technology innovation.
Customer Portfolios earned this distinction for Perfect Pixel, its one-of-a-kind data collector that links a customer’s digital identity with their CRM identity. Perfect Pixel makes it easy for marketers to connect the dots across digital channels and in-store to get a real 360-view of the customer to understand real behavior and the impact of each interaction on total revenue generated.
The Omni-Channel Customer Experience Award is given to companies that skillfully manage and execute customer experience strategies to reap enormous rewards. The award recognizes Customer Portfolios’ focus on developing an omni-channel CX strategy that demonstrated a clear understanding of the customer journey, the various touchpoints and the channels utilized to connect with the customer both on and offline.
“We are honored to be chosen from such top competition,” said Augie MacCurrach, CEO of Customer Portfolios. “The future of digital marketing lies in how we can connect with customers on their own terms – period. This award is more confirmation that Customer Portfolios is helping its clients deliver on that promise to their customers.”
The MITX Awards is the largest and most prestigious annual awards competition in the country for digital marketing and technology innovation, bringing together the best and brightest minds in the digital media, marketing and technology industry. Bigger, bolder, and more interactive than ever, this event celebrates and awards New England’s thriving digital innovation ecosystem in more than 20 categories. For more information, visit http://www.mitx.org/.
About Customer Portfolios
Customer Portfolios is a marketing technology leader that empowers its global brands clients to maximize the value of each customer. The company leverages advanced analytics, strategy, marketing automation and execution to uncover actionable insights and execute targeted and measurable Lifecycle Marketing campaigns. The Customer Portfolios team of analytical and marketing experts help companies like Johnston and Murphy, Vera Bradley, Journeys, Harbor One, Subway, Teleflora, Frye, Tourneau, and many more consistently drive revenue growth and increase customer lifetime value. Visit www.customerportfolios.com, read our blog and follow us on Twitter and LinkedIn.