AUSTIN, Texas--(BUSINESS WIRE)--Twyla, the new way to discover and buy limited edition prints, today launches its new evocative digital advertising campaign titled “Art Connects Us,” which highlights how art brings together artists and audiences to ignite and shape connections. Twyla pairs six of its artists with six creative innovators to bring these connections to life and promote Twyla.com as the place to discover and buy museum-quality art that reflects diverse lifestyles and personalities. The artists include James Gortner, Oso Parado, Kristen Schiele, Esmeralda Kosmatopoulos, Adler Guerrier and Natalie White coupled with fashion icon Iris Apfel, model Charli Howard, digital strategist JiaJia Fei, entrepreneur Rameet Chawla, and racecar driver Elizabeth White.
“Twyla’s goal for the campaign is to convey how art is an important tool for communication, connection and self-expression, while also celebrating our creative community. We are thrilled to bring Twyla artists together with the diverse personalities of this campaign to reach new art buyers,” says Twyla COO Justin Halloran.
“Art Connects Us” features multiple digital and video-formatted ads that will run primarily on social channels including Facebook, Instagram and YouTube. The first ads debut with Iris Apfel and James Gortner, with other pairings slated to roll out through the summer.
The pairings include:
Twyla artist James
Gortner and fashion icon Iris Apfel
Gortner makes rich, colorful and layered works that begin from discarded art he collects from thrift stores and studio spaces. Apfel is a 95-year-old fashion icon, businesswoman and self-described geriatric starlet. Through her travels, Apfel became an avid collector of fashion, textiles, jewelry and antiques. Gortner and Apfel are kindred spirits in collecting—they both transform the overlooked into something better than before.
Twyla artist Oso
Parado and model and body-positivity activist Charli Howard
Parado’s art examines how the internet and social media reflect society’s obsessions with beauty and celebrity. As co-founder of the All Woman Project, Howard advocates for the acceptance of all women’s shapes, ethnicities and ages by promoting unretouched photos of models. Together, they question the predominant messages we receive via advertising and social media.
Twyla artist Kristen
Schiele and digital strategist JiaJia Fei
Brooklyn-based Schiele produces bold and pattern-driven artworks that she composes with a cinematic eye. As the director of digital at the Jewish Museum in New York, Fei cultivates her love of art and curating via social media such as Instagram. Schiele and Fei thrive on creative self-expression and their love of the arts, which is fed by the exciting creative scene in New York City.
Twyla artist Esmeralda
Kosmatopoulos and app developer Rameet Chawla
Kosmatopoulos’s work explores what it means to be human in a time when technology is all-encompassing. Chawla is the founder of Fueled, an award-winning app design and development company, and the creative force behind apps for many notable brands. Chawla and Kosmatopoulos joined together for a thoughtful discussion about what constitutes art and how technology impacts our lives.
Twyla artist Adler
Guerrier and interior designer Young Huh
Guerrier is a Miami-based, Haitian-born artist whose art explores landscape and geography. Huh is a sought-after New York City interior designer. Both Guerrier and Huh are inspired by nature and use their respective practices to explore and create sense of place.
Twyla artist Natalie
White and racecar driver Elizabeth White
These sisters are unified by their fierce approach to life, which manifests in art and activism for Natalie and a thriving career in a male-dominated industry for Elizabeth. Natalie is a devoted advocate for the inclusion of the Equal Rights Amendment to the Constitution and she explores feminism through her nude self-portraits. Elizabeth, meanwhile, chose a career path not often associated with women, that of a racecar driver where she participates in road rallies around the world.
To further broaden the campaign's reach, the marketing activation will include dedicated content on Twyla’s art, design and culture blog, as well as its social channels using the hashtag #ArtConnectsUs. Artist and influencer interviews can be found at www.twyla.com/art-connects-us.
The digital images were shot by celebrity, portrait and fashion photographer Michael Schwartz, while the video components were filmed by Terence Connors. The campaign was directed by Twyla’s Creative Director Sarah Bassett and produced by Produce Projects’ founder Nicole Maddox. Additional support was provided by set designer Sean Patrick Anderson, wardrobe stylist Anna Katsanis, hair stylist Leonardo Manetti and makeup artist Allie Smith.
Campaign assets can be found at www.twyla.com/press-kit
Twyla is on a mission to change the way people discover and buy art. The company collaborates directly with artists to offer limited edition museum-quality prints you can’t find anywhere else. Careful attention is paid to each detail—from the online experience to home installation in over 20 cities.
Twyla also recently introduced its trade program where it provides its member interior designers, architects and developers a 20 percent discount on Twyla pieces, dedicated account managers, access to top curators and complimentary rendering services.