COSTA MESA, Calif.--(BUSINESS WIRE)--inVibe Labs, the healthcare industry’s leading market research innovator, announced today the appointment of Sunny Shah to the position of Vice President of Insights. Shah will report to inVibe CEO Fabio Gratton from the company’s new offices in Philadelphia and take the lead in business development, client relations and strategic direction for several accounts in the health, medical and pharmaceutical sectors.
Shah has spent his career in the pharma marketing research and strategy field, beginning at C Space Health and Kantar Health. Most recently, Shah was an engagement manager for the audience and media team at Symphony Health Solutions, where he conducted market development, business planning, and ROI mapping.
"Sunny's breadth of experience in healthcare research combined with his passion for solving client problems makes him a perfect addition to the inVibe team," said Gratton. "He understands the many applications of our speech emotion recognition platform, and knows how to combine it creatively with other research methodologies. His approach brings an entirely new layer of insights to pharma companies, ensuring their strategies, messages and tactics fully connect and resonate with patients and physicians."
“To be joining such an innovative, vibrant and dynamic team is exciting, as we continue to educate clients on the power of voice and machine learning, and the impact it has on research and behaviors,” said Shah. “inVibe’s technology and vision for the future is matched by the team’s creativity and commitment to applying strategic solutions to client’s business challenges.”
Shah also will spearhead the company’s ongoing collection and analysis of large data streams to identify and evaluate trends within the healthcare space with an eye toward the development of future products and services.
About inVibe Labs
inVibe is transforming how healthcare organizations access insights by delivering structured, qualitative data on demand. The inVibe platform allows companies to tap into millions of patients and doctors across hundreds of conditions and specialties. Through its powerful voice-enabled machine learning platform, inVibe conducts virtual interviews, captures and measures participant voice, interest, emotion, and activation by analyzing the acoustic signal. inVibe's frictionless insight solution is used by major pharmaceutical companies, marketing agencies, universities, and healthcare startups. For more information, please visit http://www.invibe.co.