Total Communicator Solutions Amplifies Fan Engagement of 35th America’s Cup Attendees via Its Spark Compass Communications Platform

Spark Compass Extends the America’s Cup Official App by Delivering Curated, Personalized Experiences to Fans at Race Sites, the Airport, Hotels and Other Bermuda Locations

Spark Compass makes it possible to enhance fan engagement throughout visitors’ stay in Bermuda. The highlighted areas represent the numerous geolocations and geofences across Bermuda that were created in the Spark Compass platform. These enable the delivery of curated experiences and content to fans via the America’s Cup Official App when entering these locations, including the airport, tourist destinations, golf courses, select hotels, restaurants and other points of interest. (Photo: Business Wire)

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ROYAL NAVAL DOCKYARD, Bermuda & SAN DIEGO--()--The 35th America’s Cup is the most technology-driven series in the event’s 166-year history. But it’s not just yacht performance and design that’s grabbing tech headlines – it’s also the digital experience from the fans’ and organizers’ perspective. San Diego-based Total Communicator Solutions, Inc. (TCS) is powering a new breed of behind-the-scenes magic, thanks to the company’s Spark Compass™ communications platform, which delivers personalized, mobile experiences and curated content to visitors across points of interest, including the America’s Cup Village, L.F. Wade International Airport and select Bermuda hotels.

Leveraging an extensive network of geofences with proximity beacons strategically integrated in several locations on the Bermuda Islands, Spark Compass extends the America’s Cup Official App beyond bringing exciting, world-class, extreme sailing content to viewers. With Spark Compass, event organizers can enhance the fan experience even further through curated offers and content delivered at the right time and place, depending on where the user is located.

In addition, the Spark Compass “Physical Web” powers connected experiences even without an app installed. For example, when arriving at L.F. Wade International Airport, or entering a race location, Spark Compass is able to deliver notifications and content without an app installed on late-model Android phones, as well as encourage users to download the America’s Cup Official App for an even deeper fan engagement.

“Spark Compass is all about bridging the physical with the digital worlds,” said Erik Bjontegard, president and CEO of TCS. “We’re able to benefit stakeholders on every side of the interaction. Organizers and businesses can market their goods and services to people who want them, and users can take advantage of special offers and content that interest them. We can transform existing apps – like the America’s Cup app – and make them contextually intelligent and more engaging, which in turn improves the user experience and boosts revenue.”

Warren Jones, head of IT for the America’s Cup, said, “Adding this layer of contextual awareness allows us to heighten fan engagement and interactions to a brand new level. Spark Compass enables us to show off Bermuda’s beauty across the islands while ensuring exceptional fan experiences. We also appreciate the smooth integration we’ve had, working alongside the Spark Compass team.”

Added Bjontegard, “We’re excited to see yet another successful use case of Spark Compass – one of the first sports deployments using physical beacons that trigger notifications without an app. The creative uses of Spark Compass are practically endless. The technology is already the brains behind delivering curated experiences in a wide range of industries.”

About Spark Compass and Total Communicator Solutions, Inc.

Total Communicator Solutions has developed a fully integrated, contextually intelligent mobile communications platform. The solution leverages real-data analytics with real-time actions and events based on collected data, combined with location, user and activity knowledge to deliver curated experiences on mobile devices. The company’s patented, contextually intelligent communications platform, Spark Compass, integrates proximity beacons, NFC, augmented reality, beacons and other sensors. With several installations, Spark Compass is used by enterprises such as airports, hospitals, universities, sport venues and event centers, as well as healthy living organizations. Total Communicator Solutions is headquartered in San Diego, Calif., with locations in the US, Spain, Mexico, UK, Norway and New Zealand.


Total Communicator Solutions, Inc.
Vikki Quick ,603-490-0876

Release Summary

Spark Compass powers personalized, mobile experiences and curated content to visitors at the 35th America’s Cup in Bermuda.


Total Communicator Solutions, Inc.
Vikki Quick ,603-490-0876