CHICAGO--(BUSINESS WIRE)--Retail real estate company GGP Inc. announced today its partnership with Lolli & Pops, Inc. to open 30 new locations. Brick-and-mortar is the primary channel to create meaningful, emotional connections with consumers, and the partnership illustrates its essential role in the retail industry.
“Our regional shopping centers are the heartbeat of the community, and curation is a fundamental strategy,” said Sandeep Mathrani, CEO of GGP. “We’ve embraced working with Lolli & Pops because their philosophy coincides with our mission to provide a fun environment of search and delight.”
The owner and operator of 127 retail properties in 40 states, nearly 56 percent of the U.S. population lives within one hour from a GGP regional shopping center. To create an optimal customer experience, GGP curates each of its properties with a fusion of traditional retailers, e-commerce tenants expanding into brick and mortar, dining and entertainment.
“The true power of brick-and-mortar retail is the ability to enrich products with emotional and physical context,” said Sid Gupta, CEO of Lolli & Pops. “At Lolli & Pops, our elevated in-store experience has been a key factor to our rapid growth, and we are excited to partner with GGP and play an integral role in their efforts to reinvent today’s shopping centers.”
Under the leadership of Gupta, Lolli & Pops has experienced remarkable growth since first launching in 2012 driven by its experiential stores, elevated assortment and delightful service. In five years, Gupta grew the company into a leading brand with 38 locations and a loyal customer base. Lolli & Pops is not only renowned for its high-quality, innovative sweets, but also a one-of-a-kind ambiance with exceptional service and hospitality. Each store is designed to immerse customers in the emotional potential of the products they purvey.
Lolli and Pops purveys confections, sweets and gifts from around the world. The company measures success with “happiness counts” or how many people have been delighted on a daily basis. It is a system built to promote generosity inside and out of each Lolli and Pops location.
About GGP Inc.
GGP is an S&P 500 company focused exclusively on owning, managing, leasing and redeveloping high-quality retail properties throughout the United States. GGP is headquartered in Chicago, Illinois, and publicly traded on the NYSE under the symbol GGP.
About Lolli & Pops
Lolli and Pops, Inc. is a mass-premium specialty retailer offering an assortment of confections, sweets, and gifts from around the world. As of April 2017, it operates 38 shops throughout the United States. Its headquarters are located in San Francisco, where it was established in 2012.