LARCHMONT, N.Y.--(BUSINESS WIRE)--Traverse, LLC announced today that it changed its name to Traverse Data, Inc., raised $1MM in funding, and relaunched its brand on www.traversedata.com. The largest independent source of deterministic match data will use these funds to introduce its new branding to market, accelerate new product launches, and make strategic sales hires.
“Traverse’s growth has been spurred by an increasing demand for alternative sources of deterministic match data, and our differentiated offering has put us in a great position to fulfill this need,” says Traverse CEO and Co-Founder, Craig Swerdloff. The $1 million comes from a variety of industry insiders.
The company’s new tagline, “Securely navigating the people-based marketing landscape”, describes its service to publishers and companies in the advertising and marketing technology industries. For publishers, Traverse generates incremental revenue by providing a secure way to license hashed registration data to ad tech companies. It currently has a network of 70 publisher partners and sees data on several hundred million unique individuals in the US each month. Ad tech companies, pursuing accurate identity resolution and cross device targeting, use this de-identified user data to put more accurate data products in the hands of marketers.
“Traverse has almost tripled the size of their business in the past four months, which shows promise for their growth trajectory. Their small and nimble team creates tailored partnerships that generate revenue for publishers,” says lead investor and CEO of Fluent, Ryan Schulke.
The company’s new website, www.traversedata.com, reveals its new branding and presents information on how to become a Traverse partner – as a publisher or an ad tech company.
About Traverse Data, Inc.
Founded in 2015, Traverse aggregates deterministic match data from its proprietary publisher network and licenses that data to companies providing onboarding, retargeting, attribution, cross-device marketing, and personalization services. It captures hundreds of millions of unique hashes monthly, and has over 70 publishing partners.
The company is privately held and based in Larchmont, NY. Visit http://www.traversedata.com for information.