GREENSBORO, N.C.--(BUSINESS WIRE)--VF Corporation (NYSE: VFC) today announced the appointment of Arne Arens to the position of Global Brand President, The North Face®, effective immediately. In March of this year, Arens was named Vice President and General Manager, The North Face®, Americas. He will continue to report to Scott Baxter, Vice President, VF and Group President, Outdoor & Action Sports Americas.
“Arne has continuously demonstrated his strong leadership skills and ability to drive value for The North Face brand,” said Baxter. “I am confident that Arne’s passion for and deep understanding of the outdoor marketplace, coupled with his management expertise and operational agility, make him ideally suited to unlock new opportunities and accelerate growth for The North Face around the world.”
Since joining VF in 2010, Arne led The North Face® brand in EMEA where he oversaw sales, marketing, merchandising, product development and direct-to-consumer activities. In his most recent role as General Manager of the Americas, he managed the brand’s Americas business and strategic initiatives for sales, merchandising and the direct-to-consumer business.
Prior to joining VF, Arne worked at Nike in Europe, where he spent eight years in marketing, sales and category roles. Before Nike, Arne served in consulting roles across a range of industries and geographies.
“I am honored to lead the global direction for the world’s most authentic and iconic outdoor brand,” said Arens. “The North Face brand teams work hard every day to inspire people to explore the outdoors and equip them with innovative products. With our new strategic focus and operational rigor, I know that together we will guide the brand into our next phase of global growth.”
More information about The North Face® is available here.
VF Corporation (NYSE: VFC) outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, Timberland®, Wrangler® and Lee®. Founded in 1899, VF is one of the world’s largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders. For more information, visit www.vfc.com.
About The North Face®
The North Face, a division of VF Outdoor, Inc., was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world's leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information, please visit www.thenorthface.com.