SAN JOSE, Calif.--(BUSINESS WIRE)--LiveWorld, Inc. (OTC Markets: LVWD), the social customer experience company, announced today the expansion of messaging platforms supported through its comprehensive conversation management software. The SaaS platform enables brands to engage and converse 1-on-1 with new audiences, manage all their social media and messaging channels worldwide, and deliver more impactful conversational marketing campaigns.
LiveWorld empowers companies to increase personalized engagements across the customer journey through premier direct messaging channels. This expansion allows brands to extend their global and demographic reach across additional social media and messaging platforms, and drive engagement within a single interface. LiveWorld now supports Skype, Kik, LINE, SMS, and Viber, allowing marketers to engage with new audiences in specific geographies and demographics. In addition, brands can increase engagement and win loyalty by conversing with their customers over their preferred messaging channel, such as Messenger or WeChat, while respecting the customer’s need to be receiving transaction or tracking updates on a different channel, such as SMS. This latest evolution comes less than two months after LiveWorld announced its support of WeChat, Telegram and web chat, thus providing brands and marketers with a superior omni-channel offering across all major digital communication platforms.
“Brand loyalty is instilled through marketing campaigns with real-time brand engagements on messaging channels,” said Peter Friedman, Chairman and CEO, LiveWorld. “A personal touch blended with automation delivers targeted and high-value brand-to-customer interactions.”
As the first company in the social conversation category to offer bi-directional hybrid chatbot/human interaction of customer conversations to deliver efficient and successful engagement at scale, LiveWorld is committed to enhancing the customer experience with ease. LiveWorld links customer profiles from all touch-points, enabling brands to better track their customer engagements across social media and messaging platforms, improve their understanding of consumer preferences, and observe dialogue patterns.
“The ability to link customer profiles across multiple touch-points enriches consumer data enabling greater personalization,” said Frank Chevallier, LiveWorld Vice President of Software Products. “Brands now have an extensive view of consumers to segment, connect, and convert prospective customers at a greater rate.”
LiveWorld presents an easy and affordable solution for brands and marketers to enter new markets and develop brand advocates. Each social media and messaging channel offers a unique audience experience allowing companies to test audience engagement rates in different demographics globally. The software reduces the burden brands typically associate with testing and launching new initiatives to scale conversational marketing programs. LiveWorld utilizes audience intelligence by developing an all-inclusive view of prospective consumers to enhance marketing conversations.
LiveWorld now offers the ability for brands to manage marketing campaign conversations with consumers across all the leading social media and messaging channels, including Facebook, Twitter, Instagram, YouTube, LinkedIn, Google+, Facebook Messenger, Twitter DM, SMS, WeChat, Telegram, Skype, Kik, LINE, Viber, and web chat.
At LiveWorld, we provide conversation management software, consulting, and online agent workforce services. These empower companies to manage conversations in messaging apps and social media to develop deeper relationships with customers. We specialize in handling the speed and scale requirements of brands to engage customers 1-on-1 in real time and deliver personalized interactions with a human touch. Our conversation-centric SaaS platform is designed to track and manage dialogue, engage customers, and integrate chatbots and human agents with enterprise systems. Companies can quickly solve the scale, security, automation, and multi-social channel challenges associated with marketing and customer service programs. LiveWorld services include strategy, campaign management, content moderation, engagement, customer service, and social analytics. Our team of marketing strategists, conversation specialists, chatbot experts, social data analysts, online agents, and software developers collaborate to deliver marketing and customer service solutions that seamlessly integrate software and human teams. LiveWorld clients include the number one brands in consumer packaged goods, retail, pharmaceutical, and financial-travel services. LiveWorld is headquartered in San Jose, California, with an additional office in New York City. Learn more at www.liveworld.com and @LiveWorld.