NEW YORK--(BUSINESS WIRE)--Leading international toy and consumer products company, ZURU, are pleased to announce an exclusive worldwide agreement with Antsy Labs to manufacture and distribute one of the biggest Kickstarter success stories of all time, Fidget Cube™, to major retailers in the United States, Canada and other countries these coming months.
Part of the launch strategy for ZURU will be to clean up the copycat knockoffs currently filtering into the market. With a significant IP portfolio built out on Fidget Cube™, ZURU plans to aggressively pursue all knock offs and retailers carrying these to ensure the IP rights are protected. Anna Mowbray, ZURU COO, states that, “We are incredibly excited to have gained the rights to this fantastic toy. One critical element for us is to now protect the Antsy Labs invention and concept by ensuring they are not undercut by cheap, terrible quality knock-offs.” She continues, “As a corporate mentality we strive to work with legitimate patent and IP holders providing a platform for true inventions to make their way into market and to be respected. We will be ensuring we look into all avenues to vigorously protect this item both in the USA, Canada and internationally.”
Created by two brothers, Mark and Matthew McLachlan, Fidget Cube™’s original pledge goal of a modest $15,000 USD became a viral sensation globally attracting 155,000 individual backers raising an astonishing $6.4 million USD!
“Fidget toys are the hottest new trend and Fidget Cube™ is becoming a huge fad after it was the second most backed Kickstarter of all time,” said Nick Mowbray, CO-CEO, ZURU. “We are excited to collaborate with Antsy Labs and apply our extensive experience with Kickstarter products to take this to the world and create a whole new toy category and brand.”
“We’re excited to announce this licensing agreement with ZURU, as we begin building a long-lasting and successful relationship with them in the toy industry. The incredible response we’ve already received for Fidget Cube™ has been humbling, and we look forward to further distributing Fidget Cube™ worldwide with ZURU's extensive experience in this area," said Matthew McLachlan, Co-Founder, Antsy Labs.
Fidget Cube™ is specifically designed to help restless hands focus. The six-sided desk toy is equipped with an array of addictive features including five clicker buttons, two of which are silenced for quiet fidgeting, a switch to flick up and down and a side designed after a gaming joystick with a satisfying gliding action.
Available in 8 colors, the highly addictive Fidget Cube™ is set to roll out in the USA and Canadian stores in June 2017. Alongside this, ZURU and Antsy Labs will also be launching ZURU Spinner and Fidget Prism, a companion for Fidget Cube™. They are also excited by the licensing opportunities for the viral sensation and are looking forward to announcing key partnerships to launch before Christmas.
ZURU, the fastest growing international toy company, continue their success at spotting early talent and identifying innovative and ground-breaking toys. Fidget Cube™ follows their recent Kickstarter success story Bunch O Balloons; which won the coveted Outdoor Toy of The Year Award (TOTY) at the Toy Industry Association’s Annual Toy of The Year Awards Gala 2017 in New York City, and sold over 40 million units globally in 2016 (4 billion individual balloons worldwide).
About ZURU Toys
ZURU is a disruptive and award-winning company that designs, develops, manufactures and markets innovative toys. Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies and is known for their agility, creativity and new-age manufacturing techniques. The company employs more than 400 staff, has 10 offices and supplies most major retailers in 120+ countries. ZURU has delighted millions of families all over the world through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks as well as successfully building their own global brands such as Bunch O Balloons™, X-Shot™, Robo Alive™, Micro Boats™ and Hamsters in a House™. Let’s reimagine play, everyday!