MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--BDNA®, the leader in delivering the most trusted and comprehensive technology asset information, announced today that Mary Haigis has joined the team as executive vice president of marketing. In her new role, Haigis will lead BDNA’s corporate brand, field marketing, corporate communications, web properties and integrated marketing efforts.
“In the ever-changing IT landscape, BDNA is constantly looking for ways to adapt its offerings to help enterprises better leverage their data and business strategy,” BDNA President Walker White said. “Mary is a strong leader who is known for her constant success with rebranding and accelerating revenue growth, as well as inspiring her teams to consistently exceed expectations. As we head into the exploding market of the Internet of Things (IoT) asset lifecycle management, we are confident that Mary’s breadth of experience in developing growth strategies and marketing programs for new technology solutions, including IoT, will play an integral role in supporting these initiatives.”
Haigis joins BDNA with prior experience in several marketing leadership roles at both large and small organizations, including holding senior marketing positions at HCL AXON, CA Technologies and Deloitte. Most recently, Haigis served as the head of growth initiatives, digital services and innovation marketing at Capgemini, where she led marketing and go-to-market strategies for high-growth markets and technology innovation, focusing on areas, including cloud, big data/analytics, mobility, digital transformation/customer experience, IoT, cybersecurity, supply chain and infrastructure.
Haigis graduated from Wheaton College with a B.S. in Russian and political science.
In the past year, BDNA achieved record financial growth, opened its first international office and expanded its offerings, all of which were supported by the company’s award-winning marketing team. BDNA plans to introduce several new features and capabilities in its ground-breaking new version of Technopedia, scheduled to launch later this year.
“I am delighted to join the BDNA team as the company expands its solutions beyond IT hardware and software asset information and medical devices into the Internet of Things,” Haigis said. “The outlook is exciting for the enterprise IT space, and I look forward to supporting the company’s growth and expansion to both geographic and new markets.”
BDNA transforms enterprise asset data by enriching it with market context to vastly simplify integrations, accelerate business transformation and improve decision-making. Leveraging Technopedia®, the most trusted and comprehensive hardware and software asset information source, BDNA leverages automation, a team of content experts and a proven quality framework to reconcile and normalize enterprise asset data to improve all processes and projects.
Technopedia’s content library categorizes more than 1.8 million products from 34,000 suppliers with 2,500 daily updates, providing business-critical information such as compatibility, support dates, end-of life, migration data, current manufacturer and version, and much more. Eliminating manual processes and bottlenecks, BDNA delivers automated and scalable solutions, improving visibility, compliance and time to market.
Based in Mountain View, Calif., BDNA operates globally with customers across all segments and markets. For more information, please visit www.bdna.com.