AdMedia Partners Advises Deeplocal in Acquisition by WPP Digital

M&A firm advises innovation studio in sale to the digital investment arm of global communications company

NEW YORK--()--M&A advisory firm AdMedia Partners is pleased to announce that it acted as exclusive financial advisor to Deeplocal, an innovation studio focused on product invention, design and engineering, in its acquisition by WPP Digital, the digital investment arm of global communications company WPP.

Deeplocal, based in Pittsburgh, employs over 50 people with diverse skill sets including robotics, hardware development, electrical engineering, software development, industrial design, strategy and creative. The studio solves business challenges for clients with strategy-led creative inventions and marketing campaigns and then rapidly designs, engineers and builds working prototypes and products. This work is all done in-house. Clients include Google, Netflix, Airbnb, Inc., Lyft and American Eagle Outfitters. Deeplocal was founded in 2006 as a spin-off of Carnegie Mellon University.

The acquisition continues WPP’s strategy of focusing on three key areas that differentiate its offerings to clients: technology, data and content.

About Deeplocal

Deeplocal creates and builds experiences that help brands tell their stories and connect with their audiences in new, unexpected ways. They work in both digital and physical disciplines, though their projects find all kinds of ways to dissolve the boundaries between the two. Everything they do is rooted in culture and faithful to strategic insights about audiences. They want to get their people talking about something amazing they’ve experienced - not about an advertising campaign.

The team is comprised of creatives, marketers, strategists, technologists, engineers (mechanical, electrical, robotic and software) and artists. Whether they are making robots, software or socks, they do the vast majority of production in house. This allows Deeplocal to be nimble in their process and give clients excellent visibility into each project, from start to finish. To learn more, visit www.deeplocal.com.

About WPP

WPP is made up of leading companies in: advertising, media investment management, data investment management, public relations and public affairs, branding & identity, healthcare communications, direct, digital, promotion and relationship marketing, and specialist communications. WPP is one of the world’s largest communications services groups employing 200,000 people working in over 3,000 offices in 113 countries. To learn more, visit www.wpp.com.

About AdMedia Partners

Founded in 1990, AdMedia is a leading M&A advisory firm serving the marketing services, advertising, marketing technology, media and information sectors. AdMedia has completed over 250 transactions for clients valued in excess of $12 billion. For more information, visit www.admediapartners.com.

Contacts

AdMedia Partners
Adam Birnbaum, 212-759-1870
Managing Director
abirnbaum@admediapartners.com
or
Seth Alpert, 212-759-1870
Managing Director
salpert@admediapartners.com

Release Summary

M&A firm advises innovation studio in sale to the digital investment arm of global communications company

Contacts

AdMedia Partners
Adam Birnbaum, 212-759-1870
Managing Director
abirnbaum@admediapartners.com
or
Seth Alpert, 212-759-1870
Managing Director
salpert@admediapartners.com