LONDON--(BUSINESS WIRE)--The global dental floss market is projected to grow to USD 4,169.18 million by 2021, at a CAGR of more than 5% over the forecast period, according to Technavio’s latest report.
In this report, Technavio covers the market outlook and growth prospects of the global dental floss market for 2017-2021. Based on the product type, the market is divided into waxed floss and unwaxed floss segments.
Dental floss is essentially a thread, which removes food trapped between teeth and removes the film of bacteria that forms there before it has a chance to harden into plaque. The increased interest among consumers in adopting preventive healthcare measures is one of the key driving factors of the global dental floss market.
Technavio’s research study segments the global dental floss market into the following regions:
Dental floss market in the Americas
“The Americas dominated the dental floss market in 2016, holding close to 50% of the overall shares. The market dominance is set to continue, owing to increased dentist recommendations and increased attention towards oral hygiene,” says Krishna Venkataramani, a lead analyst at Technavio for health and wellness research.
The dominance of the Americas is majorly due to the high awareness and accessibility of the dental floss in countries such as the US. Furthermore, with the rise in disposable income, the demand for improved oral care products like mouthwash, dental floss, denture care, and whitening strips have increased.
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Dental floss market in EMEA
The dental floss market in EMEA is projected to be worth USD 1009.22 million by 2021, driven by the growing awareness among consumers regarding the importance and benefits of flossing. Also, dental regulatory bodies such as National Health Service (NHS), British Dental Association (BDA), and European Federation of Periodontology (EFP) are recommending dental floss in national health policies as an effective measure for not just good oral health but overall general well-being. Also, the largely untapped markets in the Middle East and Africa pose a huge opportunity for vendors to run successful marketing campaigns and increase their shares.
Dental floss market in APAC
“The dental floss market in APAC is one of the fastest-growing segments of the global market. India and China are lucrative markets for the vendors, with high economic growth, changing lifestyles, and increased spending driving the market growth,” says Krishna.
The APAC market is being aggressively pursued by leading vendors as hotspots to increase awareness surrounding the importance of oral health, thereby increasing the revenue generated from the regional segment. Increasing awareness regarding oral hygiene and increasing disposable income are also some of the drivers in this region.
The top vendors in the global dental floss market highlighted in the report are:
- Procter & Gamble
- Johnson & Johnson
- Sunstar Suisse
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