MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Origami Logic today announced a new connector that supports the integration of data from Moat Analytics into its marketing performance measurement platform. The support for Moat Analytics, which provides in-depth viewability and attention measurement to publishers and advertisers, gives marketers a rich data source to verify the performance of campaigns and to integrate with data they receive from other sources.
“We are seeing a new mandate from marketers to take ownership of marketing performance data, like they have with audience data and media buying systems, in order to have an objective perspective on how their campaigns are performing,” said Opher Kahane, CEO and co-founder of Origami Logic. “By adding support for Moat, we now provide marketers a way to compare and automatically integrate the viewability and attention data they get from Moat with media spend, as well as performance and audience data. Marketers can now understand the true reach and costs of their media campaigns.”
With an ever-growing list of marketing data source integrations, the Origami Logic platform provides brands the ability to unify marketing performance data across all their activation channels, to have the transparency they need to truly understand how their campaigns are performing, and to have increased control over their media supply chain.
About Origami Logic
Origami Logic is a marketing analytics company that helps teams master marketing performance by letting them see what’s working and what’s not – in a way that makes sense to them – so they can optimize their efforts. Thousands of marketers and global brands, including P&G, HP, Intel, JCPenney and Kellogg’s, trust Origami Logic to help them unify and refine their vast array of marketing data, across every channel and platform, so they can search and organize it in real time to get a better understanding of their marketing efforts and improve their overall impact. Origami Logic is funded by top-tier investors Accel Partners, DAG Ventures, Icon Ventures and Next World Capital. Please visit www.origamilogic.com and follow us on Twitter @OrigamiLogic.