La Brea Bakery Introduces Artisan Flatbread Crisps Made with Single Origin Fortuna Wheat

Bringing a heightened level of transparency, quality and flavor to the snack aisle, nationwide

La Brea Bakery Flatbread Crisps (Photo: Business Wire)

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LOS ANGELES--()--Today, La Brea Bakery, North America’s #1 artisan bread brand, is announcing a delicious new artisan snack option made from single origin heirloom wheat. La Brea Bakery Flatbread Crisps are made with premium, flavorful ingredients like fresh herbs and distinctive spices, and twice baked to achieve the perfect crunch. The Flatbread Crisps are available in select markets and will soon be offered in grocery stores nationwide. The La Brea Bakery Flatbread Crisps take snacking to a whole new level with three enticing varieties: Rosemary, Sea Salt and Smoked Paprika.

La Brea Bakery is revolutionizing the industry with the exclusive use of Fortuna Wheat grown in Big Sky Country, Montana. Last year the company proudly introduced La Brea Bakery Reserve made from single origin Fortuna Wheat as the first farm to table artisan bread to be sold in retail stores nationwide. Now, for the first time ever, consumers have a view into not only where their wheat comes from but also that it was grown responsibly. The result is an unprecedented level of transparency, quality and flavor.

La Brea Bakery is leading the good food movement by reimagining and innovating better food. Our master bakers are no stranger to introducing delicious and authentic artisan foods to consumers across America,” said Andrew Blok, Brand Director for La Brea Bakery. “Made from simple, recognizable ingredients and baked with integrity, the new La Brea Bakery Flatbread Crisps are the perfect addition to our carefully crafted retail line of foods.”

La Brea Bakery Flatbread Crisps are sold in individual 6.75 oz. bags, and retail in grocery stores nationwide for $3.99. For more details, visit www.labreabakery.com and follow La Brea Bakery on Instagram, Twitter, and Facebook.

ABOUT LA BREA BAKERY

La Brea Bakery is North America’s premier artisan bread brand. Founded in 1989, La Brea Bakery has been creating delicious breads and foods for more than 27 years, while staying true to its original recipe and process. Headquartered in Los Angeles, the brand has revolutionized the modern artisan bread movement and won over the culinary community and consumers with its hearth-baked, handcrafted breads sold at grocery stores and online retailers across the country. In 2016, La Brea Bakery introduced the first nationally sold farm to table artisan bread – La Brea Bakery Reserve – which brings transparency, taste and quality to consumers. La Brea Bakery, which operates a flagship storefront in Los Angeles and a second location in Anaheim, California, partners with Share Our Strength’s No Kid Hungry campaign to combat childhood hunger nationwide. La Brea Bakery is owned by ARYZTA, a leading manufacturer and distributor of bread, buns, cookies, pizza and other premium baked goods.

Contacts

Matter Communications
Susie Haley
shaley@matternow.com

Contacts

Matter Communications
Susie Haley
shaley@matternow.com