NEW YORK--(BUSINESS WIRE)--Swyft Media today announced a number of enhancements to its Mobile Engagement Platform, which are designed to make it easier for brands to engage and empower advocates across mobile applications. New features include: a self-service feature that enables brands to build and execute their own campaigns; clickable stickers; retargeting capabilities; and integration with holistic analytics platform Kochava.
Swyft’s Mobile Engagement Platform helps brands extend the reach of mobile content, while generating brand awareness and new revenue opportunities across mobile messaging and personalization applications. Through branded content like emoji, digital stickers, GIFs, photo frames, photo filters, chat and video, brands can reach and engage with consumers in the places they spend the most time.
“With these new features, we’re providing brands and advertisers with more insight and control of their campaigns within mobile messaging and personalization apps – with a clearer path to direct ROI opportunities,” said Evan Wray, co-founder and vice president at Swyft Media. “The Mobile Engagement Platform now offers greater visibility into things like campaign performance, engagement and analytics. And, with features like clickable stickers, they’re able to understand which content is driving potential revenue opportunities. In a space as fluid as mobile messaging, being able to have this insight and act upon it quickly is critical to the success of the overall campaign.”
New features of the Swyft Mobile Engagement Platform:
- Self-service capabilities enable brands, marketers and agencies to build, implement and execute campaigns across a variety of mobile apps, based on their budgets, desired demographics, locations, reach and other KPIs. They also get access to Swyft’s reporting dashboards, which provide analytics on campaign performance.
- Clickable stickers empower brands to drive consumers to a call to action – whether it’s a direct-to-purchase opportunity of a product, or an awareness campaign like a movie trailer or advertisement – by attaching URL strings to stickers within iOS and Android keyboard apps. Clickable stickers open up new revenue opportunities for brands and provide them with analytics on the influence that digital stickers have on consumer purchases.
- Retargeting capabilities enable brands to retarget customers with highly personalized content across a wide variety of mobile apps – based on the content they engage with in mobile messaging apps.
- Third-party analytics validation provides verification of Swyft Media-reported results to brands, ensuring accuracy in reporting across campaigns. Swyft has partnered with Kochava for holistic and unbiased measurement of campaign analytics.
About Swyft Media
Swyft Media helps brands and advertisers become a part of the world’s largest conversation by creating and distributing branded content that consumers want, love and share with friends across a wide variety of mobile apps. Swyft Media’s innovative Mobile Engagement Platform gives advertisers and brands an opportunity to use branded ad units like emoji, digital stickers, GIFs, photo frames, photo filters, chat and video to reach and engage millennials and young consumers in the places they spend the most time – mobile apps. The combination of Swyft’s Mobile Engagement Platform and design expertise helps brands and advertisers drive highly engaging, measurable and amplified marketing campaigns, and potentially reach one billion monthly active users worldwide. To date, Swyft has worked with more than 300 popular global brands such as MillerCoors, Ford, Jose Cuervo and 1-800-Flowers to create deep consumer engagement. Through its relationship with a wide variety of application partners, Swyft boasts one of the largest opportunities for brands to reach younger consumers in a way that feels natural and unobtrusive. For more information visit www.swyftmedia.com or follow us on Facebook and Twitter. Swyft is a wholly-owned subsidiary of Monotype Imaging Holdings, Inc. (Nasdaq: TYPE).
*Kochava is a trademark of KOCHAVA, INC. All other trademarks and trade names are the property of their respective owners.