Leota Launches Retail Partnership with Bloomingdale’s

The New York women’s fashion brand will be available for purchase on bloomingdales.com in April

NEW YORK--()--Leota, the New York women’s fashion brand focused on vibrant, size-inclusive clothing, today announces the availability of its fashion forward apparel brand through high-end retailer Bloomingdale’s. Along with current partnerships at other department stores, its New York showroom and successful e-commerce site, Leota will continue to launch new styles and bold prints throughout 2017. The company will now retail through the Bloomingdale’s website starting in April.

Founded in 2011, Leota is a fashion startup focusing on flattering, colorful and effortless dresses for women of all sizes. Leota was created by entrepreneur Sarah Carson and later joined by her sister Julie, grown from a belief that women who do it all need fashion that supports their busy lifestyle whether at work or at home. The company focuses on pieces that are beautiful, easy to wear, and on-trend. Made in New York, Leota dresses are machine washable, wrinkle-free, travel friendly and comfortable.

“We are so pleased to be working with Bloomingdale’s,” says founder and CEO Sarah Carson. “We believe in fashion for strong, smart women and feel that our vision aligns well with Bloomingdale’s commitment to diversity and inclusion. We are excited to get started and show this new audience that they don’t need to choose between fashion and wearable comfort.”

Starting in April, Leota dresses will be available on bloomingdales.com. The brand’s signature piece, the perfect wrap dress, will be available along with other styles ranging in size from XS-XL. The brand also currently works with other department store retailers along with running its own e-commerce platform, which expands the size range to 3L.

Leota will continue to retail on its own website and set up partnerships with other retailers. The brand plans to expand its offerings in 2017, with new dress styles, seasonal patterns and colors, and separates including skirts and tops.

About Leota:

Leota is a New York-based women’s fashion brand, focusing on functional fashion for working women. Launched in 2011 by entrepreneur Sarah Carson, Leota is dedicated to creating beautiful and comfortable clothing for ambitious women. The brand’s signature aesthetic is flattering and comfortable, machine washable and on-trend. The company launches new styles, patterns and colors seasonally, offering the perfect fabric and limited edition prints at the right price.

Leota is currently available for retail at the company’s e-commerce site, along with department retailers including Nordstrom and Bloomingdale’s. Along with its signature style, the perfect wrap dress, Leota’s size-inclusive line of products includes jumpsuits, rompers and separates.

For more information about Leota, please visit: http://leota.com/

About Bloomingdale’s:

Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 38 Bloomingdale's stores and 17 Bloomingdale's, The Outlet Stores, in California, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, and Virginia. In addition, Bloomingdale's has an international presence with a location in Dubai. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit www.bloomingdales.com.

Contacts

Leota contact:
BAM Communications
Daniella Ruiz, 619.788.1556
Daniella@bamcommunications.biz
or
Bloomingdale’s contact:
Julia Austin
Julia.austin@bloomingdales.com

Release Summary

Leota officially announces retail partnership with Bloomingdale's, and will begin to sell its signature dresses on bloomingdales.com starting in April 2017.

Contacts

Leota contact:
BAM Communications
Daniella Ruiz, 619.788.1556
Daniella@bamcommunications.biz
or
Bloomingdale’s contact:
Julia Austin
Julia.austin@bloomingdales.com