LOS ANGELES--(BUSINESS WIRE)--The Glam App, the premiere mobile platform offering on-demand beauty services in over 20 cities worldwide, will partner with global beauty brand, L’Oréal Paris this spring on an exclusive artistry program helping to bring consumers the best-in-class of on-demand beauty wherever, whenever. The Glam App is rapidly growing its global stylist and user base; and the company continues to expand beyond the platform to host education workshops for its renowned stylists. This collaboration joins the L’Oréal Paris brand and products with The Glam App artists to create the ultimate beauty experience for consumers. The brands will officially launch this program on May 8, 2017 with the third annual The Glam App Academy educational styling program in Miami.
L’Oréal Paris, which regularly enlists the mobile app's top professional talent for services at sponsored events, will collaborate with The Glam App to host the company’s 1,900 makeup, beauty and hair stylists for a full day at The Academy. The Academy will be hosted by The Glam App co-founder Joey Maalouf and feature well-known beauty professionals including L’Oréal Paris Celebrity Makeup Artist Sir John and top hair stylist Jonathan Colombini.
“We are thrilled to be partnering with the iconic L’Oréal Paris brand to bring its expertise in product knowledge to our ever-growing artistry base,” says Joey Maalouf, The Glam App Co-Founder. “This partnership goes beyond just the Academy; it’s about building a stronger network for our artists to provide them with the best tools and trends and access to new products on the market.”
The all-day event will include a VIP party experience the night before with opportunities to network with world renowned stylists, share tips and trends, and build clientele. To inaugurate the Academy, L’Oréal Paris will sponsor curated looks on the app for users to choose from throughout the year from a signature Red Carpet look to a special holiday-inspired expression in December.
ABOUT THE GLAM APP:
The Glam App was started by actress/fashion tastemaker Cara Santana and longtime friend and celebrity stylist, Joey Maalouf. Born out of the desire to help cultivate the craft of emerging local artists, while at the same time providing an affordable, luxurious beauty experience for everyone, The Glam App was officially launched in 2015. What started as a passion project has quickly skyrocketed into national success – with locations now offered in over 20 cities. The beauty of the platform is that it allows you to choose from a range of services – from blow dry, to makeup applications, to a simple polish change. There’s never a need to leave your house; The Glam App brings the salon to your fingertips.
About L’Oréal Paris
The L’Oréal Paris division of L’Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering the most luxurious and innovative products and services available in the mass market. The brand’s signature tagline, “Because I’m Worth It,” was born in the United States in 1971 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L’Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L’Oréal’s invention of hair color in 1909, the brand continues to serve as the leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Excellence Crème, Advanced Haircare, the Ever Collection, Advanced Hairstyle, and Elnett Satin Hairspray. As the #1 Skin Expert brand worldwide, L’Oréal Paris provides scientifically-advanced skincare products that are clinically proven to address individual skin concerns through its renowned brands Revitalift, Hydra Genius, Age Perfect, and Sublime Bronze. L’Oréal Paris’ iconic cosmetics collections include Infallible, True Match, Colour Riche, Voluminous, and Visible Lift. For more information about L’Oréal Paris and to receive personalized advice, expert tips, and exclusive content , please visit www.lorealparisusa.com or follow on Instagram (@LOrealMakeup, @LOrealHair, @LOrealSkin, @LOrealMens), Snapchat (@LOrealMakeup), Twitter (@LOrealParisUSA), Facebook (@LOrealParisUSA), and Pinterest (@LOrealParisUSA).
