MIAMI BEACH, Fla.--(BUSINESS WIRE)--Mediaspectrum, Inc.® is pleased to announce the selection of the Mediaspectrum platform by Propel Marketing. Headquartered in Quincy, MA, Propel Marketing was named “Best Digital Agency of 2017” by Local Media Association.
Mediaspectrum’s cloud-based platform is designed to streamline complex workflows and provide a best-in-class order management solution to media and marketing companies looking to improve business processes and quickly adapt to new revenue channels. The Propel project will focus on creating significant efficiencies in both the sales and fulfillment process for digital marketing solutions to local businesses.
“What drew us to Mediaspectrum was the platform’s ability to easily support sales order management with a seamlessly integrated and efficient workflow engine to improve our complex fulfillment processes” said Bill Scanlon, Chief Financial Officer at Propel Marketing. “With Mediaspectrum, this project will allow us to be even more effective at delivering world-class marketing solutions to our clients across the U.S. and Canada through quicker turnaround times, lower internal costs and seamless integration of new marketing and advertising services.”
“With the rapid growth that Propel is experiencing, we are thrilled to partner with them as they take their business to the next level” said Dr. Joerg Richter, President, Mediaspectrum. “By providing them with a solid digital foundation to handle their rapid growth, we are confident that Propel will continue to outperform for both their clients and shareholders.”
Mediaspectrum is the premier technology for companies in media and marketing looking to improve business processes and quickly adapt to new revenue channels. Mediaspectrum is a Miami-based company and has marquee customers in North America, Europe, and Australia.
About Propel Marketing
Propel Marketing, a division of Propel Business Services, Inc., is a leading digital solutions provider helping local businesses connect with more customers. Propel Business Services, Inc. serves as a trusted advisor to small and mid-size businesses by offering a unique blend of leading-edge technology, high quality customer service, and consistent results. Propel Business Services, Inc. is a wholly owned subsidiary of GateHouse Media, LLC.