LUNA® and Actress Gina Rodriguez Partner to Champion Women’s Equality and Drive Awareness for the 20 Percent Gender Pay Gap

Nutrition Bar is Discounted 20 Percent as Part of #20PercentCounts Equal Pay Day Campaign

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This Equal Pay Day, LUNA® is partnering with Gina Rodriguez to champion equality and raise awareness for the 20% gender pay gap. LUNA will offer a 20% discount on all LUNA Bars (while supplies last) sold on LUNAbar.com from April 3-11 in support of LeanIn.Org’s #20PercentCounts campaign, and match the discount amount with a donation of up to $100,000 to fund salary negotiation workshops hosted by AAUW. To learn more, visit www.LUNAbar.com

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EMERYVILLE, Calif.--()--Women, on average, are paid 20 percent less than men. In recognition of Equal Pay Day, LUNA®, the first nutrition bar for women, is empowering everyone to show support for pay equality. LUNA is shining a spotlight on the gender pay gap in partnership with LeanIn.Org’s #20PercentCounts campaign by offering a 20 percent discount on all LUNA Bars sold on LUNAbar.com from April 3-11, 2017. LUNA will match the discount amount with a donation, up to $100,000, to fund salary negotiation workshops in partnership with AAUW.

LUNA is also partnering with Gina Rodriguez, a staunch supporter of women’s equality. Playing off of Gina’s passion for boxing, the brand is debuting an equality video that follows Rodriguez for a day of training in the ring. Her strength, determination and resilience shine as an example to women everywhere to keep moving forward in the journey for equality and pay parity.

“I am proud to partner with LUNA to raise awareness for the gender pay gap – a real issue far too many women face,” said Gina Rodriguez, LUNA Equal Pay Day spokesperson. “If you are capable of doing a job, there is no reason why you should get paid any less than anyone else doing the exact same job. Together with LUNA, we’re raising awareness for equal pay, and empowering women everywhere to never settle for the status quo.”

LUNA has always believed in the power of women and a world where equal is equal. This Equal Pay Day, LUNA is proud to partner with LeanIn.Org to champion women and show why today and every day, women deserve their 20 percent.

“Women on average are paid 20 percent less than men, and Black and Hispanic women are paid even less. This hurts women, families and our economy,” said LeanIn.Org president Rachel Thomas. “We’re proud to partner with LUNA, a vocal supporter of women’s equality, to highlight the unfairness of the gender pay gap because we can’t get to equality until women are paid fairly for their work.”

For 18 years, LUNA has championed women’s equality, supporting women in some areas where they have historically been underrepresented, including film, sport and business – creating platforms so their voices can be heard. The brand is behind breakthrough initiatives like LUNAFEST®, an annual film festival by, for and about women that raises the visibility of female filmmakers, as well as Team CLIF BAR (formerly Team LUNA Chix®), a pro-sports team created by LUNA to strive for equal pay in the sport of mountain biking. Most recently, LUNA provided financial backing to Sundance Institute’s 2017 Women at Sundance Fellows, awarding each fellow with a $10,000 grant, as well as funding two $15,000 women filmmaker awards at the 2017 SXSW Film Festival.

“When creating LUNA, we continued our commitment to running a different kind of business by empowering and championing women to break through and never settle,” said Kit Crawford, co-chief visionary officer and co-owner of Clif Bar & Company. “At LUNA, and throughout all of Clif Bar & Company, we believe equal work means equal pay. While Equal Pay Day is just one day, our work to level the playing field doesn’t end here. We will continue efforts to help raise awareness to close the gender pay gap and to support women everywhere.”

LUNA is sponsoring AAUW Work Smart salary negotiation workshops for women across the country. By empowering women to negotiate their salary and benefits packages, LUNA and AAUW are working to close the pay gap one workshop at a time.

“We know that salary negotiation is not the only variable in the gender pay gap, but it is true that women tend not to negotiate, and that affects their earnings all the way through to retirement," says AAUW Board Chair Patricia Fae Ho. “We are so grateful to have LUNA’s support spreading our negotiation workshops, because we know how well they work. We hear from women every day that they used what they learned in AAUW Work Smart immediately – and that it worked!”

For more information on LUNA and its boundary-breaking initiatives, visit LUNA online and to join us in the equal pay conversations, follow along on Facebook, Instagram and Twitter with #20PercentCounts.

About LUNA®

In 1999, LUNA created the first nutrition bar for women. LUNA has been championing women with programs and initiatives that empower and inspire in areas where they have historically been underrepresented. LUNA Bars are non-GMO and are a delicious way for women to get the nutrition they need and the taste they want so they never have to settle. LUNA Bars are available in 21 different flavors across LUNA® Protein, LUNA® 5g and LUNA Bar. The bars can be found at a variety of natural, specialty, and traditional grocers, as well as online at LUNAbar.com. Follow LUNA on Facebook, Instagram and Twitter.

About LeanIn.Org

LeanIn.Org is an initiative of the Sheryl Sandberg & Dave Goldberg Family Foundation to empower women to achieve their ambitions. LeanIn.Org offers inspiration and support through an online community, free education materials, and Lean In Circles, small peer groups that meet regularly to learn and grow together. The Lean In community includes more than 1.5 million women and men and 32,000 Lean In Circles in more than 150 countries. The Sheryl Sandberg and Dave Goldberg Family Foundation is a private operating non-profit organization under IRS section 501(c)(3).

About AAUW

The American Association of University Women (AAUW) empowers women and girls through advocacy, education, philanthropy, and research. Our nonpartisan, nonprofit organization has more than 170,000 members and supporters across the United States, as well as 1,000 local branches and more than 800 college and university partners. Since AAUW’s founding in 1881, our members have examined and taken positions on the fundamental issues of the day — educational, social, economic, and political. Through AAUW Start Smart and AAUW Work Smart, AAUW is closing the gender pay gap one workshop at a time. Learn more and join us at www.aauw.org.

Contacts

LUNA
Anastasia Lukiman
alukiman@golin.com
or
Meaghan Praznik
mpraznik@clifbar.com

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Contacts

LUNA
Anastasia Lukiman
alukiman@golin.com
or
Meaghan Praznik
mpraznik@clifbar.com