LONDON--(BUSINESS WIRE)--Triton Digital®, a leading technology provider for the audio industry, today announced that OMS, the largest radio sales house in the Netherlands, has selected Triton Digital to monetize and stream its online audio content.
Through this partnership, OMS will leverage Triton’s Content Delivery Network to stream its popular radio and internet music stations to listeners throughout the Netherlands. OMS will also use the Triton Advertising Platform, Tap Live, to monetize those programs. Programmatic audio advertising on OMS will also be accessible to advertisers through Triton’s global digital audio marketplace, a2x®.
“With their unparalleled technology stack and expertise in the online audio space, we are proud to work with Triton to deliver the best streaming experience to listeners of our new label, OMX, and to deliver a significant marketing opportunity for our advertising partners,” said Joris van der Pol, General Director at OMS.
“We are pleased to provide OMS with the technology they need to efficiently distribute and monetize their streaming audio content,” said Benjamin Masse, Managing Director, Market Development & Strategy at Triton Digital. “We look forward to supporting their digital audio strategy, and to helping further enhance the fast growing and innovative online audio market in the Netherlands.”
About Triton Digital
Triton Digital’s® (https://www.tritondigital.com/) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
OMS is a sales organization for radio in the Netherlands. Shareholders Talpa Radio and RadioCorp together make OMS an important player in the radio market. With its broad portfolio of radio stations; 538, Radio 10, Sky Radio, Radio Veronica, 100% NL, SLAM!, Sublime FM and the online OMX stations OMS is a valuable addition to any media plan.