MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--The nation’s capital has earned a new moniker: America’s Coupon Capital. Washington, D.C., won the top spot on the Coupons.com ranking of America’s Most Frugal Cities of 2016, according to the Coupons.com Savings Index1, which was released today by Quotient Technology Inc. (NYSE: QUOT), a leading promotions and media company that runs the popular site and app, Coupons.com.
Whatever the reason – a bitter election, the loss of pop icons – people sought out digital coupons to stretch their budgets and, perhaps, to make themselves feel better. Shoppers in D.C., selected more than 23 million digital coupons in 2016, totaling more than $31 million in savings and overtaking Orlando as number one for the first time in the seven-year history of the index. All told, Quotient in 2016 delivered more than 2.4 billion digital coupons.
D.C., area residents weren’t the only ones inspired to save more last year, as Raleigh/Durham, NC climbed from the 9th most frugal city to claim the #4 slot. This region selected more than 4.4 million coupons in 2016. Other cities that took saving more seriously last year include Dallas, TX, which climbed from #15 to #5 in 2016, while Boston moved up to #12 this year after reaching the #16 spot in 2015. Chicago, Sacramento and Houston all made the top 25 after not placing in the 2015 list. However, with all that took place in 2016, saving money was not at the top of everyone’s mind. Atlanta fell to #10 from #5 in 2015 and three cities fell off the list this year completely: Denver, Columbus and Las Vegas.
This year's other top 25 frugal cities include Philadelphia, PA (#11), Boston, MA (#12), Kansas City, MO (#13), Houston, TX (#14), New York, NY (#15), Indianapolis, IN (#16), Providence, RI (#17), Pittsburgh, PA (#18), St. Louis, MO (#19), San Francisco, CA (#20), San Antonio, TX (#21), Cincinnati, OH (#22), Sacramento, CA (#23), Milwaukee, WI (#24) and Chicago, IL (#25).
"The Most Frugal Cities list from Coupons.com demonstrates that shoppers throughout the country are using coupons to stretch their dollars,” said Jeanette Pavini, Coupons.com Consumer Savings Expert. “People work hard to earn a living, want to get the most out of their money, and they are saving hundreds of dollars a year by using digital coupons.”
About Quotient Technology Inc.
Quotient Technology Inc. (NYSE: QUOT) is a leading digital promotion and media company that connects brands, retailers and consumers. We distribute digital coupons and media through a variety of products, including digital printable coupons, digital paperless coupons, coupon codes and card-linked offers. We operate Quotient Retailer iQ™, a real-time digital coupon platform that connects into a retailer's point-of-sale system and provides targeting and analytics for manufacturers and retailers. Our distribution network includes our flagship site and app, Coupons.com, as well as Grocery iQ™, Shopmium™ and our thousands of publisher partners. We serve hundreds of consumer packaged goods companies, such as Clorox, Procter & Gamble, General Mills and Kellogg's, as well as top retailers like Albertsons Companies, CVS, Dollar General, Kroger and Walgreens. Founded in 1998, Quotient is based in Mountain View, Calif. Learn more at Quotient.com, and follow us on Twitter @Quotient.
1 The Coupons.com Savings Index calculates digital coupons selected to be printed on Coupons.com properties and partner sites in 2016, normalized per person for U.S. metros with populations of at least 1.5 million.