SAN FRANCISCO--(BUSINESS WIRE)--Upload, Inc., the multi-faceted VR/AR (virtual and augmented reality) company focused on accelerating the growth of the consumer VR industry, today announced the opening date of its headquarters in Los Angeles. Upload will debut the soon to be completed 2-story building made for the continued establishment and growth of the VR/AR ecosystem through coworking, incubation and education with a grand opening event on April 13, 2017.
Upload LA will serve as the company’s headquarters and will be the company’s second location. The 20,000 square foot space, located in Marina Del Rey, will be equipped with state-of-the-art virtual reality technology and space for more than 100 companies to work simultaneously. The space is in its final stage of the custom buildout and renovation designed by Rapt Studio.
“Our goal with Upload LA is to provide the local VR/AR community with the best possible resources and connections to succeed in this burgeoning industry,” said Taylor Freeman, founder and CEO of Upload, Inc. “Los Angeles was the natural choice for our second location given the explosive growth of immersive tech startups in the area.”
In addition, Upload has secured exclusive representation by talent agency WME, a sign of the increased collaboration between the entertainment and immersive reality industries. This relationship demonstrates Upload’s commitment to the Los Angeles community as the center of innovation for immersive technology.
The marriage between entertainment and immersive reality is the next major step to bringing this technology into the mainstream. WME will look to connect Upload with community influencers, directors, producers, talent and global brands to create engaging content and consumer-facing campaigns to introduce this technology to new audiences.
“This will advance our mission of accelerating immersive technology,” says Will Mason, co-founder and president of Upload, Inc. “We are excited to work with brands and individuals through WME that can drive our purpose to positively impact and advance the entire industry.”
Upload LA will feature premium VR/AR technology including a mixed reality capture studio, 3D human scanning booth, VR demo rooms, classrooms, private offices and workspace, a podcast/media studio as well as various equipment available for rent. In April 2016, Upload opened the world’s first VR/AR coworking space, the Upload SF Collective, which currently houses more than 45 VR/AR companies. Upload, Inc. is leading the charge in both resources and education in VR/AR with the goal of propelling the industry forward.
About Upload, Inc.:
Upload, Inc. is a multi-faceted company focused on accelerating the growth of the consumer VR/AR industry. Born from a meetup group in 2014, co-founders Taylor Freeman and Will Mason are passionate about cultivating an impassioned community that will bring immersive technology to life in a way that creates a positive impact.
Through the company’s three main domains – co-working, skills training and media – the team aims to accelerate the immersive reality industry through conferences, events, partnerships and education. Upload, Inc. believes VR and AR will change the way people experience the world and want to be at the forefront of that shift.
For more information about Upload, Inc., please visit: https://upload.io/
