LONDON & LOS ANGELES--(BUSINESS WIRE)--OpenX, a global leader in programmatic advertising marketplaces, today announced the appointment of Dominic Trigg as vice president, EMEA, and the promotion of Richard Kidd, commercial director, Germany, to vice president, head of business development, EMEA.
Dominic joins OpenX with over 25 years of experience in digital advertising. He will be responsible for leading the EMEA partner services organization, and for maximizing revenue for all OpenX EMEA partners. Based in OpenX’s London office, Dominic will report to Tish Whitcraft, chief customer officer at OpenX. Richard will lead the business development teams across OpenX offices in EMEA, with responsibility for accelerating OpenX’s reach in the region.
“We are delighted to get someone of Dominic’s caliber and experience to join our EMEA team,” said Tish Whitcraft. “We consider ourselves partners to our publisher clients as they implement their monetization strategies, and we aim to earn their confidence and trust in our daily interactions. Dominic shares this same outlook. His experience building and leading ad tech teams in the region will stand us in good stead as we continue our rapid expansion in EMEA.”
Prior to joining OpenX, Dominic was senior vice president and general manager of EMEA and emerging markets at Rocket Fuel and was responsible for launching Rocket Fuel in London and throughout Europe. Prior to that, Dominic was vice president, International at Tradedoubler, vice president and managing director of search, Europe at Infospace, and director of advertising operations, Europe at Yahoo.
“OpenX’s reputation for providing the highest levels of service and success for their clients, their position as the clear leader in traffic quality, and their dedication to building innovative technology are a few of the reasons I am excited to join the company,” said Dominic Trigg. “Programmatic advertising adoption continues to accelerate in the EMEA market and I look forward to partnering with many of the leading publisher brands in Europe to help drive the success of their programmatic businesses.”
Jason Fairchild, OpenX co-founder and chief revenue officer, said, “Over the past several years we have built a strong market presence and increased brand awareness in EMEA. We remain committed to expanding our EMEA business even further and we now have a team in place that can accelerate that opportunity.”
More than 1,000 publishers and advertisers worldwide rely on the OpenX Ad Exchange to trade digital advertising inventory, including hundreds of companies in EMEA.
OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens.
At OpenX, we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.