MINNEAPOLIS--(BUSINESS WIRE)--When iconic brands like Reese’s® Peanut Butter Cups®, Reese’s® Pieces® and DQ® soft serve come together, anything is possible.
The Dairy Queen® system, a Berkshire Hathaway (NYSE: BRK.A and BRK.B) company, has given new meaning to the word extreme with two new iconic Reese’s inspired innovations that are breaking all the rules.
For the first time ever, DQ has combined Reese’s Peanut Butter Cups and Reese’s Pieces with its signature soft serve to create the new Reese’s Extreme Blizzard® Treat and new DQ Bakes!® menu item Reese’s Extreme Brownie a la Mode hot-from-the-oven available at participating DQ and DQ Grill & Chill® locations nationwide on March 27.
“We’ve taken the treat experience to a whole new level combining two of the world’s most favorite candies with our soft serve,” said Barry Westrum, Executive Vice President of Marketing for American Dairy Queen Corporation (ADQ). “Innovation is part of our DNA and creating the ultimate taste sensation is what we do best. We are always reimagining our treats to bring our fans incredible flavors, quality and value.”
DQ fans can get the two-to-one candy advantage with the new Reese’s Extreme Blizzard Treat, a sweet explosion of taste and texture combining smooth Reese’s Peanut Butter Cups, crunchy Reese’s Pieces and chocolate and peanut butter topping hand blended together with DQ’s vanilla soft serve. Blizzard Treats are made to order and are offered in four sizes, including the popular Mini.
In addition to the Reese’s Extreme Blizzard, fans will also enjoy the newest hot-from-the-oven dessert on the DQ Bakes!® menu. Reese’s Extreme Brownie a la Mode is a delectable dessert of Reese’s Peanut Butter Cups, Reese’s Pieces and creamy peanut butter topping layered over a hot Triple Chocolate Brownie that’s finished with rich cocoa fudge and DQ vanilla soft serve.
The Reese’s Extreme Brownie a la Mode is the latest innovation to come from the DQ Bakes! Institute, which was established to further inspire, develop and enhance future innovation coming from the DQ kitchen — ultimately, creating new and unique taste experiences fans can’t get anywhere else.
For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 10.9 million friends and become a friend at facebook.com/dairyqueen.
International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation. Through its subsidiaries, IDQ develops, licenses and services a system of more than 6,700 locations in the United States, Canada and more than 25 other countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire. For more information visit DairyQueen.com.