INDIANAPOLIS--(BUSINESS WIRE)--Fuzic, a marketing technology startup, announced today the launch of its new on-site marketing platform that enables custom audio advertising and licensed music for location-based businesses of all sizes and industries. The company also announced Scott McCorkle as its new Executive Chairman.
McCorkle, an Executive in Residence with venture studio High Alpha and previous CEO of Salesforce Marketing Cloud, will work closely with fellow board member and veteran businessman Ted Schenberg (Owner of Strand Diagnostics and Animated Dynamics) to guide Fuzic co-founders Brent Oakley and Nathan Miller in business and product development.
“It has never been more important for retail and location-based businesses to control their environment. Intentional use of music and messaging allows businesses to create an environment that encourages customers to shop more, spend more, and ultimately have a better experience,” McCorkle said.
Oakley, a long-time retail entrepreneur, saw an acute need for location-based businesses to have more control over their atmosphere and on-site marketing and advertising. “Fuzic was born from my need as a business owner to have an easy-to-use, software-as-a-service platform that fused music and messaging through custom audio advertising integrated with licensed music,” Oakley said. Following a soft launch at the end of 2016, more than 100 location-based organizations have already adopted Fuzic, now generally available.
Fuzic engages on-site customers through custom audio advertising and licensed music playlists. Managed online, it is easy to use for a business owner with a single location, yet powerful enough for a large organization. Companies with hundreds or thousands of locations can centrally control music, messaging, and advertising to whatever degree of local personalization is desired. Powered by a network of on-demand professional voice talent, messages are recorded, produced and ready for play within hours of request.
Fuzic also announced the acquisition of a mobile-development company, Pragmatix Studio. Co-founded by Chris Keaney and Barry Geipel, Pragmatix Studio developed mobile apps for some of the largest brands in the world. This acquisition will accelerate product development, giving executives who manage location-based businesses the necessary online and mobile control of their messaging and music. Terms of the deal were not disclosed.
“Adding Scott and Pragmatix Studio to the Fuzic team brings even more energy to our fast start,” Oakley said. “We are excited to provide location-businesses of all sizes a much-needed solution for their on-site marketing.”
For more information, visit www.fuzicmedia.com.
About Fuzic, Inc.
Fuzic, Inc. is a marketing technology company based in Indianapolis, Indiana. Founded in 2016 by Brent Oakley and Nathan Miller, Fuzic lets businesses fully-control on-site marketing through customized music playlists fused with on-demand, professionally recorded audio announcements. For more information, visit www.fuzicmedia.com.