LITTLE ROCK, Ark.--(BUSINESS WIRE)--Infusion, a provider of data-driven direct marketing campaigns for community and regional financial institutions, announced today their 2016 Pay-for-Performance promotional campaigns have generated more than 14,000 new bank accounts and over $620 million in account balances for financial institutions.
Infusion’s Pay-for-Performance business model is a strategic growth marketing strategy that offers measurable results to regional banks and credit unions. Infusion uses its in-house ProfitGenerator® process, which is compliant to FDIC standards, to assess data from the financial institution’s core system. Infusion then develops a comprehensive report detailing strengths, weaknesses and ways to boost growth in central categories.
Following the assessment, Infusion conducts and pays for targeted marketing campaigns, tracks and measures campaign results across channels and quantifies the ROI. Infusion only charges clients when measurable results have been met and there is no minimum charge. In 2016, the estimated ROI of these campaigns for financial institutions was approximately 763 percent total profit for Infusion’s clients.
“Our clients are experiencing tremendous growth from existing customers by using relationship and data-driven campaigns produced by our ProfitGenerator® process,” said Tim Keith, chief strategy officer at Infusion. “Infusion’s Pay-for-Performance campaigns are truly a no-risk marketing strategy for financial institutions that want to grow their business.”
Headquartered in Little Rock, Arkansas, Infusion uses data analysis to compare a financial institution’s core data to proprietary data of its peers to set benchmarks. Infusion then creates and executes multichannel marketing campaigns that generate strategic growth. The Infusion ProfitGenerator® process and corresponding campaigns are used to grow deposits, loans and transactional fee income at community and regional financial institutions. For more information, visit http://infusionmarketinggroup.com/.