BOSTON--(BUSINESS WIRE)--SessionM, the leading Loyalty Marketing Automation Platform, announced today that it has been identified as a representative vendor in the Gartner "Market Guide for Mobile Marketing Platforms" report. SessionM was named in the Mobile Marketing Delivery and Communications category.1
According to Gartner: “As digital marketing strategies center on mobile interactions, marketing leaders need to have the right set of technology platforms to track, measure and optimize their mobile campaigns.” It goes on to recommend marketing leaders focused on mobile marketing “locate vendors that can be integrated into your marketing and CRM platforms, if you are an established team with digital expertise and infrastructure.”
When researching the Mobile Marketing Delivery and Communications category, Gartner suggests marketers: “Consider if your mobile marketing approach is deployed in a marketing team that wants to do direct messaging, uses one-to-one marketing engagement techniques including mobile coupons and leverages mobile wallets for marketing campaigns. And, consider if you have a growing mobile-app user base well codified in an existing CRM solution.”
“Having a single, dynamic profile for each individual customer is the first step to delivering better engagement. But without a way to take meaningful actions based on real-time data as it's gathered across channels – especially mobile – companies are missing critical opportunities to connect with customers and build loyalty," said Lars Albright, co-founder and CEO of SessionM. “We believe being named by Gartner as a representative vendor reflects the power of our platform and solidifies the need for companies to harness real-time data to truly deliver on customer engagement."
In the report, Gartner states: “As a mobile marketer, you face a daunting list of strategic imperatives…Successfully achieving these imperatives requires the right set of tools and picking the right tools for your team means you are clear on the type of mobile marketing strategy you have in place.”
The full Market Guide for Mobile Marketing Platforms is available to Gartner clients here.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
SessionM is the first of its kind Loyalty Marketing Automation Platform. The company’s cloud-based solutions integrate loyalty marketing technology with marketing automation and profile management capabilities to drive personalized consumer relationships through the mobile device and across channels. SessionM is headquartered in Boston with offices around the globe. For more information on SessionM, visit www.sessionm.com.
1 Gartner “Market Guide for Mobile Marketing Platforms” by Mike McGuire, March 7, 2017.