BILLERICA, Mass.--(BUSINESS WIRE)--Dai Nippon Printing Co., Ltd. (DNP), in conjunction with E Ink Holdings, "E Ink" (8069.TWO), the leading innovator of electronic ink technology in the world, today announced the development of a new point-of-purchase (POP) advertising tool capable of changing colors and patterns in line with consumer shopping behaviors. The new interactive ePaper product is based on E Ink’s patented Prism technology and will be on display at RETAILTECH JAPAN 2017, March 7- 10, at the DNP booth no. RT1401.
In this latest development, a sensor has been integrated into E Ink’s ePaper technology that enables it to display colors and patterns that react to consumer shopping behaviors. Interactions such as picking up a product, standing nearby a product display, or waving a membership card over an item, results in a display of colors and patterns reflective of the action taken. By altering its appearance in real-time, the product display becomes more stimulating and eye-catching, resulting in increased appeal and stronger brand affinity with increasingly selective consumers.
“E Ink’s partnership with DNP continues to strengthen and grow as we enhance our offerings and enter into new industries and emerging markets,” said Paul Apen, Chief Strategy Officer at E Ink. “We are proud that DNP has chosen to utilize E Ink’s Prism technology in its efforts to redefine consumer interaction at the point-of-purchase and the retail technology market.”
As expected in all of E Ink’s ePaper technologies, the new POP advertising tool is highly visible especially when viewed against reflected light, making it ideal for expressing soft color tones and color gradations. Additional groundbreaking features and capabilities include:
- Three new colors – light blue, yellow and brown—have been added to E Ink Prism’s color palette, which now totals seven color expressions including previously demonstrated red, green, dark blue and black.
- The interactive ePaper material maintains a low profile of 0.5mm and is both lightweight and bendable, making it the ideal material for use in a variety of retail and special applications.
- With the ability to operate on the back of power cells, the Prism materials can also be installed in a wider range of locations and require no electrical power to retain its appearance.
“We value our ongoing partnership with E Ink that enables us to design a variety of sales and promotional Prism-based products that create new experiences for the retail environment. Prism is lightweight, energy-efficient and durable thereby giving us many new design features,” said Mr. Hiroaki Kabamoto, General Manager, Head of EP-Project, Global Strategic Business Promotion Department at DNP. “We’re looking forward to marketing the new POP advertising tool in the retail, financial and transportation industries, and to continue to innovate with E Ink in the future.”
This new POP advertising tool will be launched in April 2017. For more information, please visit www.eink.com.
About E Ink Holdings
Founded in 1992 by Taiwan's leading papermaking and printing group YFY (1907.TWSE), E Ink Holdings Inc. (8069.TWO), based on technology from MIT’s Media Lab, has transformed and defined the eReader market with its ePaper technology, enabling a new multi-billion dollar market in less than 10 years. Its corporate philosophy aims to deliver revolutionary products, user experiences, and environmental benefits through advanced technology development. This vision has led to its continuous investments in the field of ePaper displays as well as expanding the use of its technologies into a number of other markets and applications. Its EPD products make it the worldwide leader for ePaper. Its FFS technologies are a standard for high end consumer electronic products. Listed in Taiwan's Taipei Exchange (TPEx) and the Luxembourg market, E Ink Holdings is now the world's largest supplier of displays to the eReader market. For corporate information, please visit www.einkgroup.com; for EPD information, please visit www.eink.com.
DNP is one of the world's largest comprehensive printing companies. We provide a variety of products and services in a wide range of business fields to consumers and some 30,000 corporate clients in Japan and around the world. Since founding the company in 1876, we have continued to develop our business by constantly asking ourselves, “What can we do to improve society?” The company’s motto from the time of its founding ̶ “Run a civilized business” ̶ expresses the desire of DNP's founders to contribute to the improvement of people's lives and the development of society. This desire has been passed down faithfully to today's DNP. Since the 1950s, DNP has promoted “expansion printing,” which means expanding our fields of business by broadening possibilities for the application of printing technologies. From printing books, magazines, and commercial materials, we progressed into such fields as packaging, decorative materials, display components, and electronic devices. Today, DNP is still expanding into new business fields, including environmental preservation, energy, and life sciences. DNP has always created “tomorrow's basic” in order to solve problems faced by businesses, consumers and society. And that is what we intend to keep on doing.