Cinépolis USA Introduces the Nation’s First Movie Theater Auditoriums Dedicated to Children with Cinépolis Junior, March 2017

Dedicated Play Areas, Colorful Play Structures and Comfortable Seating Caters to Families with Young Children at the Movies

Cinépolis Junior in Mexico (Photo: Business Wire)

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DALLAS--()--Cinépolis USA, a leading, world-class cinema exhibitor known for its enhanced movie-going concepts, today announced the debut of the nation’s first dedicated children’s movie theater auditoriums, Cinépolis Junior. Revolutionizing the cinema experience, Cinépolis Junior offers families a space to enjoy the magic of movies in an environment that caters to children, unlike anything the U.S. has seen before. The playful rooms will offer families a new and entertaining way to connect through one-of-a-kind spaces designed with children in mind. The first two Cinépolis Junior auditoriums will open March 16, 2017 at Cinépolis Pico Rivera and Cinépolis Vista in Southern California. The new auditorium concept comes as Cinépolis USA readies for another impressive year following two consecutive periods of exponential growth in 2015 and 2016.

The opportunity to introduce Cinépolis Junior and what it represents – a new way to help loved ones come together and enjoy the arts – to the U.S. market is an honor,” said CEO of Cinépolis USA, Adrian Mijares Elizondo. “As the Entertainment Industry continues to evolve, we are pleased to be a pioneer and continue our innovation in the exhibitor space with our newest theater concept. To help new guests fall in love with movies is our goal, and to do it in a way that caters to every need is our mission.”

Cinépolis Junior Auditoriums

A destination for the ultimate family outing, each standout auditorium will offer a dedicated play area home to bright and colorful play structures, comfortable seating alternatives such as colorful bean bag-like seating and lounge chairs, and vibrant décor. Each Cinépolis Junior will be a space where parents feel at ease and kids feel right in their element as they watch their new favorite film.

The Los Angeles-based Cinépolis Pico Rivera auditorium will hold 133 seats, and the San Diego-based Cinépolis Vista auditorium will hold 134 seats. Both Cinépolis Junior auditoriums will include a vibrantly colored play structure and a special fenced-in play area for little ones.

  • Play Structure: The 55-foot long and 25-foot high play structure will hold two slides, and two main platforms within the structure will each feature a series of playground equipment including:
    • “Wobble Hoppers” that are akin to stationary Pogo sticks
    • “Stand n’ Spin” that makes for a scaled-down merry-go-round
    • Rounded, hanging “Fun Forest Bags” filled with foam
  • Play Area: Enclosed by a colorful plastic fence, the play area will be 13-feet-by-28-feet and will include green lawn turf with a tire climber and molded plastic animal sculptures perfect for climbing on, crawling through and more.

Both Cinépolis Junior auditoriums will screen child-friendly films seven days a week. Ticket prices will include an additional surcharge to the average cost of a Cinépolis USA premium movie ticket; pricing can vary by location. Families will be permitted to enter the auditorium 15 minutes before the film begins to allow for early play time and settling in. While both auditoriums will have slightly different playtime amenities, elevated snack favorites such as enhanced popcorn flavors like Cheetos, Chili, Caramel and Zebra, along with other kid-friendly menu items, will be available for purchase via each theater’s new kitchen and expanded concession stand.

The award-winning concept, first introduced internationally by the U.S. exhibitor’s parent company, is currently available in México, Costa Rica, Guatemala and Spain, and has received international praise for its standout amenities and tailored child-friendly offerings. With families accounting for a sizeable portion of moviegoers, Cinépolis USA’s newest auditorium type is poised to be the beginning of a new movie outing era for consumers.

An encore to an extraordinary 2016 where Cinépolis USA’s theater count grew 45 percent from the year prior, the advent of Cinépolis Junior joins the exhibitor’s two distinct auditorium categories – “Cinépolis Luxury Cinemas” and “Cinépolis.” The exhibitor, whose portfolio consists of 16 luxury and premium theaters, entered the North East with five theater acquisitions in 2016. This presence in New Jersey, Connecticut and New York debuted in tandem with the brand’s initial expansion into the East Coast in 2015 through two new builds and two theater acquisitions in Florida.

Theaters set to open in 2017 include Cinépolis USA’s first entry into the Southwest with a theater in Dallas, Texas, and its first entry into the Midwest with Cinépolis Dayton in Ohio. An additional location in southwest Orange County, Florida is anticipated to open later this year. Cinépolis USA’s growing national presence rises from the company’s expansion strategy of opening a minimum of five theaters per year, over the next four years.

Cinépolis USA has seen tremendous growth over the past few years, and we look forward to a very successful 2017,” said Mijares. “As we continue to strengthen our presence nationwide it remains our top priority to bring a personal touch to new audiences and to create a destination for movie-goers that maintains an intimate, family-oriented and friendly movie-going atmosphere.”

For more information on Cinépolis Junior auditoriums, and to reserve seats for open theaters, visit www.cinepolisusa.com. For information on job opportunities and to apply, contact jobs@cinepolis.com.

For more information about Cinépolis USA, please visit www.cinepolisusa.com.
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About Cinépolis USA

Cinépolis USA is a leading world-class cinema exhibitor that offers guests enhanced movie-going experiences through its “Cinépolis Luxury Cinemas” and “Cinépolis” theater concepts. The Dallas-based theater chain opened its first theater in Del Mar, CA in July 2011 and has some of the top performing theaters in the country, currently operating a total of 16 theaters with a presence in Southern California, Florida, New York, New Jersey and Connecticut. Additional theaters across the U.S. are planned to open in the next few years. Its México-based parent company, Cinépolis, is the fourth largest movie theater exhibitor in the world. http://cinepolisusa.com/

About Cinépolis

Cinépolis was founded in Mexico in the city of Morelia, Michoacán in 1971. Today it has positioned itself as the world’s 4th largest movie theater circuit, operating 594 cinema complexes, 4,917 screens and over 876,400 seats across 13 countries worldwide. It was the first cinema exhibitor in the world to pioneer the concept of luxury movie theaters, establishing the first luxury theater experience in 1999 in Mexico City. Cinépolis aspires to provide its guests with the best overall experience in film entertainment and employs a global workforce of more than 37,000 people to support its mission. Cinépolis plans to continue to revolutionize the industry for years to come.

Contacts

Murphy O’Brien Public Relations
Jessica Abercrombie, 310-453-2539
jabercrombie@murphyobrien.com
Cinepolis@murphyobrien.com

Release Summary

Cinépolis USA introduces the nation's first movie theater auditoriums dedicated to children with Cinépolis Junior

Contacts

Murphy O’Brien Public Relations
Jessica Abercrombie, 310-453-2539
jabercrombie@murphyobrien.com
Cinepolis@murphyobrien.com