BOSTON--(BUSINESS WIRE)--www.gmcsoftware.com: GMC Software, a leader in Customer Communications Management (CCM), announced today that IWCO Direct, one of the nation’s largest providers of data-driven direct marketing solutions, serving industries like healthcare, financial services, insurance and retail, reports high satisfaction with its GMC Inspire customer communications management platform. A GMC Inspire user for over a decade, IWCO Direct originally selected the software for its GUI interface, making it easier to use than the previous code-based solution. GMC Inspire’s production output capabilities were also key, making it possible for IWCO Direct to produce 3 billion pieces of mail each year at high speeds.
GMC Inspire’s powerful personalization capabilities allow the company to embrace today’s growing one-to-one marketing demands, and fully support the company’s production equipment made for that purpose.
IWCO Direct maximizes the capabilities of GMC Inspire’s Designer component to easily compose documents with variable content; GMC Inspire’s Content Manager component for painless version control and GMC Inspire’s Approval component for highly flexible business rules and workflows to fully support IWCO Direct’s proprietary OneProof workflow system, making it possible to seamlessly upload and proof a job from various internal departments, out to a client and into its proprietary spooler application into production, whether that output is AFP, PDF, IJ PDF or PostScript.
Additionally, GMC Inspire’s Automation document factory component, integrated into IWCO Direct’s environment, streamlines the entire document delivery process, expediting time to market.
“GMC continues to demonstrate its expertise in the industry, and its ongoing commitment to research and development has certainly enabled us to readily meet the challenges of this ever-changing market space,” said Jim Andersen, CEO, IWCO Direct. “GMC Inspire has evolved with the market’s expanding requirements, making it possible for us to provide solutions for clients wanting to move into more of a dynamic content world.”
“The positive results GMC Inspire is delivering for IWCO Direct is very satisfying,” said Richard Lloyd, vice president, service providers, GMC Software. “We are proud to be a part of this innovative company’s growth and look forward to continuing to add value to its business.”
About IWCO Direct
As a leading provider of data-driven direct marketing solutions, IWCO Direct’s Power your Marketing™ approach drives response across all marketing channels to create new and more loyal customers. The company’s full range of services includes strategy, creative, and production for multichannel marketing campaigns, along with one of the industry’s most sophisticated postal logistics strategies for direct mail. Through Mail-Gard®, IWCO Direct offers business continuity and disaster recovery services to protect against unexpected business interruptions, along with providing print and mail outsourcing services. The company is ISO/IEC 27001 Information Security Management System (ISMS) certified through BSI, reflecting its commitment to data security. Stay current on direct marketing trends, industry news, postal regulations and more by subscribing to IWCO Direct’s SpeakingDIRECT blog.
About GMC Software
GMC Software helps companies communicate with their customers and employees. GMC Software empowers organizations to create stronger engagements with timely and relevant communications. A Neopost Digital Company, GMC Software provides the means for business users to develop contextual, highly individualized communications across all channels that span the entire customer journey. A leader in customer communications, GMC Software supports thousands of clients and partners in banking, insurance, healthcare and service providers around the world.
The GMC logo and GMC Inspire are trademarks of GMC Software Technology.