TVInsider.com is the television fan website of NTVB Media, publishers of TV Guide Magazine, TV Weekly, Channel Guide Magazine, HOPPER Magazine, View! Magazine and ReMIND Magazine. The site provides news, reviews and originally produced video, along with opportunities for people to engage and converse about their favorite television shows.
“We found Lemonwhale’s focus on publishers and providing the best end-user experience to be a compelling combination that fits our needs,” said Dan Criscenti, vice president of digital for NTVB Media. “Their platform gives us the ease and flexibility to publish live and on-demand video from any device, their configurable player is among the fastest we tested, and their technology stack integrates with our ad serving and analytics partners.”
Lemonwhale built the platform for publishers’ needs, including revenue growth, editorial content creation and easy technology integration. It features a fast loading video player that has multiple pre-configured options to increase audience engagement and video plays. The easy technology set-up with the publisher technology stack includes pre-integrations that allow publishers to launch their video service in a day.
“Our platform is aimed specifically at the needs of publishers, including handling short- and long-form video and allowing users to scroll through multiple views of content,” said Emanuel Viklund, CEO Lemonwhale. “We also make it easy to publish to social channels like Facebook, YouTube and Twitter based on your content strategy. On the business side, we integrate with ad networks and analytics systems to provide publishers like TVInsider.com with tools to effectively manage and grow their business."
About Lemonwhale www.lemonwhale.com
Lemonwhale provides a leading online video platform to support publishers and broadcasters to deliver unparalleled video and live experiences. The platform includes a comprehensive suite of products to create video, deliver it to audiences and monetize it. Founded in 2009, Lemonwhale is a privately held company headquartered in Stockholm, Sweden, but with customers on all five continents.
NTVB Media is the Troy, Michigan-based publisher of TV Guide Magazine, TV Weekly, Channel Guide Magazine, Hopper Magazine, View Magazine and Remind Magazine. The company also operates TVInsider.com.