IRVINE, Calif.--(BUSINESS WIRE)--MFour Mobile Research, the leader in mobile market research, is pleased to announce Darren Clark as its Chief Operating Officer. Bringing more than 15 years of executive experience, Darren will play a leading role in guiding MFour as it expands its staff, introduces new products, and sets increasingly higher standards for mobile market research technology. Darren’s key task is ensuring that clients continue to receive the highest level of technology and service during this time of accelerating growth.
He arrives as MFour’s methodology and services are becoming widely embraced as the go-to choice for a rapidly growing client base of leading market research firms and prominent national brands. MFour added new clients at the rate of nearly two per week during 2016, evidence of the acceptance its true-mobile approach is gaining in the marketplace for survey-based consumer research solutions.
“The hardest thing to do is scale a business and remain consistent with quality technology, product innovation, and client service,” said Chris St. Hilaire, the CEO who founded MFour with partner Jeff Harrelson. “Darren will be instrumental in making sure we don’t just grow our business, but that we increase our value to the clients who rely on us for the best technology and service.”
Darren has a proven record of driving growth. As Chief Technology Officer for YP Marketing Solutions, he played an integral role in doubling digital advertising revenue from $500 million to more than $1 billion. He also has held high management positions with Spot Runner, NextGen Healthcare, AT&T Interactive, Yahoo!, Overture Services, and PayMyBills.com.
Darren relishes the prospect of not only growing MFour’s business, but advancing its transformative mission of defining how market research responds to the opportunities and challenges of the mobile era. “You want to do something disruptive and impactful,” he said. “This is an opportunity to change an entire industry.”
MFour is redefining the market research industry with real time access to more than 1,000,000 mobile consumers. Using the Surveys On the Go® app, the most downloaded and highest-rated survey app, researchers and national brands connect with hard-to-reach consumers, including Millennials, Hispanics, and African Americans. MFour uses GPS technology, fingerprint validation, multimedia capture, and GeoValidation® to deliver faster, more reliable, and more accurate insights than traditional survey platforms.