NEW YORK--(BUSINESS WIRE)--Suntchi (Shanghai) Brand & Technology Co., Ltd (Abbreviation: Suntchi; stock code: 839318) with offices in Shanghai, Tokyo and New York, is proud to announce its exclusive 5-year strategic partnership with the Council of Fashion Designers of America (CFDA), creating the first gateway connecting China’s premier business network and marketing giant’s branding platform with U.S. based fashion brands and designers.
"By connecting two powerhouse continents, with fashion brand management, this strategic partnership marks the beginning of a new era for American fashion companies desiring to expand into China and vice versa,” says Paul Fang, Founder & CEO of Suntchi. “We take great pride in branding and marketing new and established designers, identifying cultural trends and increasing market share. It is an honor to announce our long-awaited partnership with the CFDA, which is certain to create massive opportunity for American designers, many of whom, require our Super IP+ integration platform to operate in China. Thousands of fashion & lifestyle companies can now connect to create new consumer scenarios and consumption patterns, combining entertainment, art, and fashion to prompt China's consumer adoption.”
CFDA’s 500-plus membership consists of America’s foremost womenswear, menswear, jewelry and accessory designers, including Ralph Lauren, Donna Karan, Michael Kors, Marc Jacobs, Rachel Zoe, Yeohlee Teng, Gerard Yosca, Mimi So, and Shayne Oliver. Through the partnership, CFDA Members will now have unrestricted access to the Chinese market.
“Partnering with Suntchi aligns with our mission to strengthen the impact of American fashion in the global economy,” says Steven Kolb, President & CEO of the CFDA. “Suntchi is well established and uniquely positioned to offer tremendous opportunity and exposure for our members to their extensive network of business partners in China.”
Suntchi is a full-service management company focused on the fashion and entertainment industry. Custom-made solutions are designed for leading international fashion brands and China’s largest local fashion groups including super IP+ integration, entertainment marketing, talent and brand management with a specialty in brand audit, strategy, business models, research & innovation, entertainment, sports, cross-over and digital, collaborating with fashion opinion leaders and upgrading the retail experience. www.suntchi.com
About the CFDA
The Council of Fashion Designers of America, Inc, (CFDA) is a not-for-profit trade association founded in 1962 with a membership of over 500 of America’s foremost womenswear, menswear, jewelry, and accessory designers. In addition to hosting the annual CFDA Fashion Awards, the organization owns the Fashion Calendar and stages New York Fashion Week: Men’s. www.CFDA.com