ELGIN, Ill.--(BUSINESS WIRE)--John B. Sanfilippo & Son, Inc. (JBSS), in partnership with Damen Jackson, announced today that it has received two Certificates of Excellence from the 2016 American Graphic Design Awards on behalf of its Fisher® and Orchard Valley Harvest® brands. Both awards were in the Flexible Package Category.
“We are thrilled to receive this distinguished award for our innovative packaging designs in partnership with Damen Jackson,” said Howard Brandeisky, Senior Vice President, Global Marketing & Customer Solutions at John B. Sanfilippo & Son, Inc. “We appreciate that their design concepts enhance our brand by appealing to both our retail customers and consumers. As a leader in innovation, we will continue to create trendsetting packaging that stands out on shelf.”
In 2012, JBSS announced the launch of the first of its kind stand-up, resealable bag for the Fisher brand in the recipe nut category. A leader in innovative packaging concepts, JBSS partnered with Damen Jackson to refresh the Fisher snack packaging to better highlight the variety of snack nuts available. More recently the two companies unveiled a stand-up bag to provide maximum visibility on shelf with new added visual treatments. The new snack nut packaging also features a re-sealable zipper to promote portability and maintain freshness.
JBSS also partnered with Damen Jackson to help update the packaging for Orchard Valley Harvest (OVH), a brand of trail mixes and chocolate covered fruits made with pure and simple nuts and dried sweetened fruits. In response to consumer demand for healthier snacks in on-the-go packaging, OVH introduced individually packaged 1.85 oz. Grab & Go bags and 8-count Multi Packs of 1 oz. pouches. The new packaging also features the Non-GMO Project Verified seal and a transparent window into the snack to emphasize the brand's continued efforts to showcase the transparency of ingredients and processing.
In addition to the innovations to its snack packaging, JBSS is the latest recipient of the prestigious Category Captain Award in the baking ingredient category for its recipe nuts. The award acknowledged Fisher for being the only brand in the recipe nut category to experience growth within 2016.
This year Fisher also announced its continued partnership with Food Network Chef Alex Guarnaschelli by launching a new social campaign encouraging consumers to go beyond their comfort zones and “experiment, improvise, and find an unexpected crunch” in their cooking and in other parts of their lives. Chef Alex Guarnaschelli kicked off the campaign with social videos and a call to action inviting consumers to join in by posting their unshelled moments with hashtag #LiveUnshelled.
About the GDUSA American Graphic Design Awards
For 51 years, Graphic Design USA has been the business-to-business magazine for graphic design professionals. GDUSA covers news, people, project, trends, technology, products and services. The GDUSA brand now includes a 100,000 visitor-a-month website, a monthly e-newsletter, an iPad App, a digital version of the magazine, and several Design Annuals covering the best in Graphic Design, Web Design, Package Design and Corporate Design. The publisher just completed a 50th anniversary editorial series featuring special reports on the greatest graphic designers, art directors, organizations, and projects (and much more) of the past half-century.
About John B. Sanfilippo & Son, Inc.
John B. Sanfilippo & Son, Inc., (NASDAQ: JBSS), founded in 1922, is a leading processor, marketer and distributor of baking nuts, snack nuts and nut-based products that are sold in multiple distribution channels. Our products can be found under the Fisher®, Orchard Valley Harvest® and Sunshine Country® brand names and a variety of private brands.
About Damen Jackson
Founded in 1998, Damen Jackson is a strategic brand development and creative agency based in Chicago, IL. Damen Jackson works with our clients to clearly define their strategic business objectives and establish a solid implementation plan, culminating in highly effective creative solutions that execute against the strategy and deeply connect with the target audience. The philosophy of combining business strategy with creative solutions allows Damen Jackson to provide results for a very diverse client base, from Fortune 500 consumer brands to mission-based organizations.