hint® water Brings Sensory Refreshment to Health and Beauty Products, Starting With NEW hint® sunscreen

Disruptive beverage company hint®, which created the first popular unsweetened flavored water now introduces its first health and beauty line: hint® sunscreen sprays made with hint® fruit essences

hint® sunscreen spray SPF 30, 6 FL OZ/177 mL, $24 (Photo: Business Wire)

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SAN FRANCISCO--()--Applying sunscreen has never been a refreshing experience until now! hint® sunscreen spray stimulates your senses with your choice of three natural fruit essences – grapefruit, pear or pineapple – while protecting your skin without oxybenzone or parabens. hint® sunscreen turns the healthy skin ritual into an enjoyable moment without compromising the effective sun protection you require. hint® SPF 30 mist provides easy 360° application, extra-fast drying time and water-resistant coverage for 80 minutes, so you’re ready for fun in the pool, on the sand, in the snow or just walking around town.

The NEW sunscreen is a natural evolution for hint, which has shaken up the beverage industry by focusing on the consumer’s experience of a product rather than on dubious functional claims. hint’s mission is to make it easy and enjoyable for you to lead a healthier life. hint founder and CEO Kara Goldin explains, “I founded hint because I wanted to drink more water, but found plain water boring. Instead of making a sweet tasting drink and calling it ‘water,’ like many of the diet drinks available today, I discovered how to make water taste better without using sugar or diet-sweeteners.”

As a redhead growing up in Arizona, Kara has had a lot of experience using sunscreens, but didn’t start to experiment with her own formulations until a dermatologist suggested she avoid certain commonly used ingredients. “I often think about new product categories and always start by asking myself, ‘how could the experience of using this product be better and healthier, too?’” Kara realized that applying sunscreen could be a great experience if she engaged the consumer’s sense of smell. Who better to do that than hint? “If you are already a fan of our delicious hint® unsweetened flavored water, you can imagine how amazing this sunscreen will smell as you apply it. If you’re new to our brand, I promise you’ll enjoy the sensorial kick. And for the guys out there, don’t worry: while it smells great going on, the scent becomes quite subtle on your skin (you won’t walk around smelling like a pina colada).”

It makes sense that the award-winning brand would enter the health and beauty world with a product that really matters vs. something simply superficial—a literal skin-saver that took years to develop. “But as with beverages,” says Kara, “it’s not enough to just be healthy. People want to enjoy them. With sunscreen, we’re dealing with different senses, touch and smell, but we produced the right formula to achieve the same type of refreshing experience.”

The clear, continuous hint® sunscreen mist SPF 30 delivers the best sun protection we could find, enhanced with hint® essences, minus oxybenzone and parabens, plus a complex of skin-loving ingredients that moisturize and help improve the appearance of skin: kiwi, aloe vera juice, passion flower, karanja oil and raspberry.

hint® sunscreen grapefruit, pear and pineapple are all available at drinkhint.com and coming soon to specialty stores nationwide.

About Kara Goldin and hint Inc.

Kara Goldin is the founder and CEO of San Francisco-based hint Inc., which produces the leading unsweetened flavored water. Hint makes it easier for consumers to live healthier lives. The company’s products have received numerous accolades, including Best Flavored Water (Health, Men’s Health, and SELF), Best New Product (Better Homes and Gardens) and the Silver Stevie Award for Best New Product. Since its founding in 2005, Hint has been making water taste great without making it taste sweet. hint’s brands include their flagship product, hint water, their sparkling product line, hint fizz, and their lightly caffeinated line, hint kick. hint’s products are available nationwide in most major natural, specialty and grocery stores and are available at drinkhint.com for delivery direct to your door.

Contacts

For more information, photos, interviews and sample product, please contact:
For hint
Anne Breza, 917-488-4119
anne@brezamedia.com

Contacts

For more information, photos, interviews and sample product, please contact:
For hint
Anne Breza, 917-488-4119
anne@brezamedia.com