SUNNYVALE, Calif.--(BUSINESS WIRE)--Neura, a company whose artificial intelligence (AI) improves lives, today introduced a comprehensive solution that enhances mobile apps and devices designed to reduce medication non-adherence, a $300 billion problem in the United States alone with life-threatening consequences. When integrated with medication management apps and Internet of Things (IoT) devices, Neura’s advanced software as a service (SaaS) intuitively adapts to each user’s unique needs, helping them change their behavior, follow doctor’s orders more closely, and build healthier habits. By tapping into the insights generated by Neura, apps can better understand the user and communicate at moments when the user is most likely to act. The result is increased adherence and improved general wellness.
Custom-tailored, perfectly-timed calls to action can help patients stay on track and avoid the dangers of non-adherence. The CDC reports that nearly 50 percent of Americans take prescription medications for one or more chronic illnesses like cardiovascular disease, diabetes, and asthma. An estimated three out of four Americans fail to take their medications as directed, sometimes with grim results. According to a partnership of physicians and pharmaceutical companies, a 17-percent increase in U.S. emergency room visits and a 10-percent growth in hospital admissions can be attributed to poor medical adherence each year, along with approximately 125,000 deaths.
Medical management apps and devices that integrate Neura’s software development kit (SDK) have achieved increased user engagement, more intelligent products, and unparalleled personalization. Once integrated, Neura’s AI service intuitively learns about a user’s life in the real world and gradually understands the context of such routine activities as waking up, leaving home, dining out, going to the gym, and falling asleep. In time, it learns to anticipate and adapt to each user’s needs, and translate this awareness into actionable insights. For example, a smart glucometer powered by Neura knows that a particular patient should check her glucose levels before working out, and knows when she arrives at the gym—prompting the glucometer to recommend action precisely at that moment.
Neura is uniquely positioned to provide vital support for medication adherence applications, Neura co-founder and CEO Gilad Meiri explains. “This is an impactful place for us to be. People who aren’t able to follow their doctor’s prescription plan can significantly compromise their health or preventative care treatment. Medication management apps and medical devices enabled by Neura do more for people—they adapt to the user’s day and help the user do what they need to do, right when they need to do it. Users engage with the app more fully, and use it more consistently and frequently, which grows revenues for the app or device provider.”
Neura’s solution includes an add-on library specifically designed to streamline integration with medical and health apps. The add-on delivers pre-built features that are proven to increase user engagement among many of those apps, eliminating the need for app developers to write code for these features—and enabling them to complete integration in two hours or less.
Tomer Gofer, CEO of Vaica, says, “At Vaica, we’re in the business of improving the quality of life of people living with chronic illnesses. Neura expanded our ability to accomplish this mission by giving us the AI-driven features we knew our customers wanted. And the integration was quick and easy.”
Neura is leading advances in artificial intelligence (AI) to improve lives by driving user engagement with mobile apps and devices. While Neura’s AI services can enhance any app or device, it has driven exceptional results in the digital health sector among health insurance companies, medical IoT device makers, mobile health app companies, and medication adherence app companies. Neura-powered health apps and devices have been shown to increase user engagement (adherence) by 88 percent or more, resulting in higher revenues. Established in 2013, Neura is led by founders with expertise in data science, security, and software architecture, and a shared history of creating smart connected products. The company is headquartered in Sunnyvale, CA. www.theneura.com.