NEW YORK--(BUSINESS WIRE)--Today, McCann New York's "Bad Romance" for National Geographic was chosen as the winner of the "Super Clio", an initiative from the Clio Awards that determines the Big Game's top spot as chosen by a panel of creative leaders. Airing post-halftime on Sunday night, the spot teases Nat Geo's upcoming scripted series "Genius" and features Geoffrey Rush as Albert Einstein.
Finalists of the third-annual competition also included RPA Los Angeles' "Yearbooks" for Honda; Anomaly New York's "Born the Hard Way" for Budweiser; and TBWA New York's "#WeAccept" for Airbnb.
“This spot was an incredible opportunity for us to reach the largest TV audience of the year and also a way to reintroduce our brand philosophy to push boundaries, go further and be pioneering in everything we do," said Jill Cress, CMO, National Geographic Partners. "It allowed us to show a broader audience that we can take a topic like Albert Einstein and make it relevant, timely and create a global conversation around our series 'Genius', and the National Geographic brand in general. We are incredibly grateful to our partners at McCann and honored to be recognized with such a prestigious acknowledgement of our efforts."
The Clio Awards, the esteemed international advertising, design and communications competition, selects a panel of industry experts to rank Big Game ads based on strength of creative alone. Panelists included: Per Pedersen, chairman of Global Creative Council, Grey; Chris Beresford-Hill, executive creative director and EVP, BBDO; Jimmy Smith, chairman, CEO/CCO, Amusement Park Universe; Ari Weiss, CCO, DDB; Dan Kelleher, CCO, Deutsch New York; Leslie Sims, CCO, Y&R New York; Susan Hoffman, global executive creative director, Wieden + Kennedy; Judy John, CEO, Canada & CCO, North America, Leo Burnett; Sean Reynolds, co-founder & global creative director, iris Worldwide; and Lee Clow, global director, Media Arts TBWA Worldwide.
Clio President Nicole Purcell and Rob Reilly, global creative chairman, McCann Worldgroup, first launched the competition to bring creatives into the fold, and gather the opinion of those developing the spots each year.
Visit Clios.com/SuperClio for more information.
About National Geographic Partners LLC
National Geographic Partners LLC (NGP), a joint venture between National Geographic and 21st Century Fox, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 128 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers… and reaching over 730 million people around the world in 171 countries and 45 languages every month as we do it. NGP returns 27% of our proceeds to the non-profit National Geographic Society to fund work in the areas of science, exploration, conservation and education. For more information visit natgeotv.com or nationalgeographic.com, or find us on Facebook, Twitter, Instagram, Google+, YouTube, LinkedIn and Pinterest.
About The Clio Awards
The Clio Awards, the esteemed international awards competition for the creative business, was founded in 1959 to celebrate high achievement in advertising. Clio surfaces work from around the world to identify creativity that not only moves consumers and makes icons of brands, but also shapes a global industry. Clio honors the talent, agencies and brands behind the world's most innovative work annually at the Clio Awards in September, which includes Clio Fashion & Beauty and Clio Music; at Clio Sports held in May; at the Clio Key Art Awards in November; and online with Clio Health. Noting the vast, diverse and ever-changing creative landscape, Clio re-launched its content platform, clios.com, with Ads of the World, to celebrate creativity 365 days a year.
