HOLLYWOOD, Fla.--(BUSINESS WIRE)--IAB (Interactive Advertising Bureau) President and CEO Randall Rothenberg opened the second day of the IAB Annual Leadership Meeting, focused on the theme “Publishers & Platforms: What’s Next?,” with a rousing speech calling for the industry to rid the digital marketing and media supply chain of “fake news” and restore the trust that is essential for a thriving democracy and a free market.
“If you do not seek to address fake news and the systems, processes, technologies, transactions, and relationships that allow it to flourish, then you are consciously abdicating responsibility for its outcome—the depletion of the truth and trust that undergird democratic capitalism,” added Rothenberg.
Rothenberg said that “eliminating fakery, fraudulence, and criminality from the digital ecosystem is the responsibility of all doing business within it.” He reinforced that the digital media and marketing is at the center of an epochal shift influencing how citizens perceive and participate in the world around them. The industry must realize, as a whole and as individuals, that “their civic responsibilities overlap with their business obligations.”
Rothenberg delivered this fiery address to over 1,000 executives—publishers, brand marketers, media buyers, and ad tech leaders—as they explored the roles of premium content and platforms in the changing media landscape during the three-day industry conference.
Rothenberg’s entire speech is available at iab.com/repairthetrust.
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.