VANCOUVER, British Columbia--(BUSINESS WIRE)--Samsung, an innovative leader in consumer electronics, mobile devices and enterprise solutions, has rolled out a 200-retail location endless aisle project with iQmetrix, a leading provider of interactive retail and retail management solutions.
The project involves implementing self-serve endless aisle kiosks in third-party retail locations to open up a new channel for Samsung to showcase and sell their premium product lines such as Samsung Gear and connected home products. With facing difficult challenges of limited space, cost of inventory, and rapidly changing product technology, iQmetrix’s endless aisle solution is helping Samsung enable retailers to carry their full product line and tell Samsung’s brand story consistently.
“We needed to build a seamless connection through all touchpoints of the shopping experience,” says Emery Skolfield, VP of Omnichannel, Samsung. “The consumer experience for our endless aisle initiative was built on simplicity and the idea was that we wanted to open access to additional products that might not have existed at physical retail.”
“We knew this was just the beginning of something that could really mushroom into being a much, much bigger initiative,” added Andrea Lorenzo, Director of Omnichannel Marketing, Samsung. “We can expand this into so many other product categories in which Samsung operates from TV, to audio, to home appliances, and I think we’re very encouraged by the fact that [iQmetrix Endless Aisle] gives us a real venue in order to make that happen.”
The project is a win-win for Samsung and the third-party retailers as these retailers are able to transact through their own point-of-sale system which increases their bottom line. Through API integrations with software providers and distribution partners, products are shipped directly to the customer’s desired location. “Enterprise customers are interested in a providing access to their entire product line,” says Ted Brodheim, Vice President of Vertical Business at Samsung Electronics. “The Endless Aisle solution developed by iQmetrix partnered with Samsung technology, is a foundation which allows retailers to deliver a customer facing solution that will meet their unique business objectives.”
Watch the video to learn more about the project.
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA), is a recognized innovative leader in consumer electronics, mobile devices and enterprise solutions. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of today’s technology and providing consumers and organizations with a portfolio of groundbreaking products in appliances, home entertainment, Internet of Things, mobile computing, smartphones, virtual reality, wireless infrastructure and wearables, in addition to offering leading content and services related to mobile payments, 360-degree VR video, customer support and more. Samsung is a pioneering leader in smartphones and HDTVs in the U.S. and one of America’s fastest growing home appliance brands. To discover more about Samsung, please visit www.samsung.com. For the latest Samsung news, please visit news.samsung.com/us and follow us @SamsungNewsUS.
At iQmetrix, our purpose is to create great experiences for retailers, their employees and the end consumer. Based on a platform philosophy, our products bridge the gap between physical and virtual retail channels, offering the latest in retail management and customer experience technology. Our interactive retail solutions, including endless aisle and digital signage, bring elements of online and mobile shopping experiences into the physical store to engage and educate shoppers, while iQmetrix POS manages all aspects of a store chain operation. Founded in 1999, iQmetrix is a privately-held software as a service (SaaS) company with offices in Canada, the U.S. and Australia. www.iQmetrix.com