NEW YORK--(BUSINESS WIRE)--Centron, a full-service, wholly integrated healthcare communications firm and recipient of Med Ad News Agency of the Year in 2016, announced today the appointment of industry veteran Celine Vita as President of its Advertising division.
Vita joins Centron with more than 20 years of industry experience, including 16 years at CDM, most recently serving as the Director of Business Growth and Associate Partner. During her tenure at CDM, Vita led strategic oversight of numerous brands and portfolios in the healthcare space for clients such as Novartis, Bayer, Biogen, and Takeda Oncology, and she was also at the helm of CDM’s London office for three years. Vita will report to Marcia McLaughlin, Centron Chief Executive Officer, and will sit on the organization’s Senior Management Team.
“Celine has the perfect mix of experience for success in today’s world of healthcare agencies,” said Chris Sweeney, CEO, HealthSTAR Communications. “She has a proven track record in advertising, she’s expanded an office with a global presence, and she has that hard-to-find quality -- a real understanding of how to integrate across marketing disciplines to increase efficiencies and deliver commercial success for our clients.”
“Celine is a great addition to my team,” said Marcia McLaughlin, Chief Executive Officer of Centron. “With her global perspective, strategic acumen, and impeccable collaboration skills across disciplines and with clients, I am confident in her ability to lead our advertising business and foster a truly open environment among all disciplines, reinforcing the principals on which Centron was founded.”
In her role as President of Centron Advertising, Vita will be working closely with McLaughlin and the entire Centron Senior Management Team to drive growth and success for all divisions – Advertising, Medical Education, Public Relations and Market Access.
“I’m thrilled to be joining Centron,” said Vita. “The healthcare marketing industry is steeped in a time of change, and I believe that the agencies who will continue to be seen as optimal marketing partners for our clients are those willing to work to ensure commercial results are being met, regardless of which marketing disciplines help attain those goals.”
Centron, based in New York, NY, is a full-service healthcare/medical communications agency offering senior-level strategic expertise in advertising, public relations, medical education and market access, as well as excellence in execution across disciplines. Centron’s senior staff has over 300 years of combined healthcare experience and is committed to building bold, effective, and synergistic communications. Centron is a HealthSTAR Communications company and is also the US lead agency for the Centron Global Network. Learn more about Centron at www.centroncom.com.
About HealthSTAR Communications
HealthSTAR Communications is one of the largest marketing services networks in the industry. Its companies SCS, HealthSTAR Clinical Education Solutions, and Centron offer complementary divisions that provide a comprehensive portfolio of traditional and unique services. The HealthSTAR companies work with more than 100 different pharmaceutical and healthcare manufacturers representing more than 207 brands. HealthSTAR’s mission is to significantly improve the effectiveness and efficiency of healthcare communications. HealthSTAR offers a full range of marketing services to reach and communicate with all of the stakeholders in healthcare: providers, consumers, purchasers, and managers. The company is privately held and based in Mahwah, NJ. Learn more about HealthSTAR Communications at www.healthstarcom.com.