Osram Shows New Smart Automotive Technologies at CES

- Olaf Berlien, CEO: “We double the high-beam range for enhanced road safety”
- Stefan Kampmann, CTO: “We provide virtual eyes for autonomous driving cars”
- CES visitors will discover car lighting secrets in a 3D VR environment at Osram booth

Virtual reality experience at CES: During a virtual tour at the Osram booth, CES visitors will experience the newest car technologies and learn how an autonomous car detects its surroundings (Photo: Business Wire)

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LAS VEGAS & MUNICH--()--Osram, the global No. 1 in automotive car lighting, will unveil its latest high-tech automotive applications at the Consumer Electronics Show (CES) in Las Vegas, Jan. 5-8, 2017. “Osram’s car lighting technologies are designed to offer drivers smart and stylish design options, but most importantly, to significantly enhance road safety,” said Olaf Berlien, CEO of OSRAM Licht AG. “Laser-based car lighting is much brighter and enables a doubled high-beam range. The improved down-road visibility and clarity for the drivers increases safety for all on the road.” The fatality rate of night-time travel is up to four times that of day-time travel. A glare-free full-beam is another of Osram’s solutions to enhance visibility.

“We also will provide the virtual eyes for autonomous driving cars,” added Stefan Kampmann, CTO of Osram. “A modern car comprises about 200 light sources. Some of them are using invisible light – for example, in systems for smart surroundings analysis and for proximity detection as well as for driver monitoring.” Visitors to Osram’s CES booth will have the opportunity to take part in a virtual reality (VR) adventure to help them experience various automotive light sources – ranging from ambience lighting to extra-bright and far-reaching headlights. Osram will be located at booth #6338 in the North Hall of the Las Vegas Convention Center.

The latest automotive technology using invisible light, LiDAR (light detection and ranging), plays a key role in advanced driver-assistance systems, which are increasingly enabling semi-autonomous to fully autonomous driving capabilities. LiDAR systems generate laser pulses that hit objects and reflect light back onto a detector. The time of travel of the laser beam establishes the distance to the object. Osram’s multi-channel laser light source enables vehicles to generate an accurate, three-dimensional image of their surroundings and use this information to initiate the appropriate driving maneuvers. An accurate evaluation of the vehicle’s surroundings is crucial for safe autonomous driving.

Headlights using laser technology are the next stage in automotive lighting. Due to the high luminance of the laser, which is about five times higher than the best of other light sources available today, these headlights double the best high beam range previously available, from 300 to 600 meters (2,000 feet). Osram’s energy-efficient laser lighting, which includes some of the smallest technology components available, found its way into serial car production with the BMW i8, the BMW 7 series and the Audi R8 und R8 LMX as boosters added to the high beam. This provides better visibility for the driver and thus greater road safety.

In addition to laser technology, advanced pixel headlights represent the future of automotive lighting. Together with partners, Osram developed a tiny LED matrix chip with more than 1,000 individually controllable pixels. A headlight comprising several such LED chips allows permanent driving with glare-free full beam. An onboard camera recognizes oncoming vehicle and pedestrian traffic, automatically dimming the high-resolution LED chips to ensure that the head areas of oncoming drivers, pedestrians, and cyclists are spared from the light beam. This provides the driver with the best possible light at night, with no adverse effects for other traffic users. Osram expects to bring this technology to the commercial market by 2020.

The most innovative technology for rear lights are Organic LEDs (OLEDs) which produce light in very thin layers and open up new pathways for design. OLEDs can be separated so that switchable light surfaces can be arranged very close to each other, allowing for 3D shadow effects and dynamic functionality. In the near future, design options will be further expanded by the production of OLEDs on foils, allowing the OLEDs to be bent into any conceivable shape. In addition to offering enormous flexibility of design, OLED technology boasts the advantage of consuming very little energy.

Beginning Jan. 5, 2017, a 2D and 3D interactive booth tour video will be available online for those unable to visit the Osram booth (#6338 in the North Hall of the Las Vegas Convention Center). www.osram.com/CES.

More information and press pictures can be found here.

Virtual reality experience at CES

During a virtual tour at the Osram booth, CES visitors will experience the newest car technologies and learn how an autonomous car detects its surroundings.

LiDAR – light detection and ranging

LiDAR (light detection and ranging) technology plays a key role in advanced driver-assistance systems that enable semi- to fully autonomous driving. The technology provides the virtual eyes of autonomous cars.

Laser front lighting

Laser front-lighting technology doubles the high-beam range from 300m to 600m (2,000 ft) – while the small space requirements enable very slim headlight designs.

Advanced pixel headlights

Thanks to thousands of controllable pixels, the new class of smart adaptive headlights spare the head areas of other road users. This prevents glare while the surroundings remain perfectly illuminated.

OLED rear lights

OLED technology enables completely new rear light designs with 3D effects.

Rinspeed Car

OSRAM provides the lighting for the Rinspeed concept car to be presented during CES at the Harman exhibit at the Hard Rock Hotel, Las Vegas.

ABOUT OSRAM
OSRAM, based in Munich, is a globally leading lighting manufacturer with a history dating back about 100 years. The product portfolio includes high-tech applications based on semiconductor technology such as infrared or laser lighting. The products are used in highly diverse applications ranging from virtual reality, autonomous driving or mobile phones to smart and connected lighting solutions in buildings and cities. In automotive lighting, the company is the global market and technology leader. Based on continuing operations (excluding Ledvance), OSRAM had around 24,600 employees worldwide at the end of fiscal 2016 (September 30) and generated revenue of almost €3.8 billion in that fiscal year. The company is listed on the stock exchanges in Frankfurt and Munich (ISIN: DE000LED4000; WKN: LED400; trading symbol: OSR). Additional information can be found at www.osram.com.

Contacts

Osram
Ellen Slingsby, +1 978-854-7794
e.slingsby@osram.com
or
Torsten Wolf, +49 89 6213-2506
torsten.wolf@osram.com

Contacts

Osram
Ellen Slingsby, +1 978-854-7794
e.slingsby@osram.com
or
Torsten Wolf, +49 89 6213-2506
torsten.wolf@osram.com