YI Technology to Demonstrate New Action Camera and Drone at CES 2017

Action Camera Is First To Capture 4K Video At 60 Frames Per Second; World’s Fastest Tricopter Drone Will Take First Flight

SEATTLE--()--YI Technology, the leading, international provider of advanced, intelligent imaging technologies, today announced plans to unveil the YI 4K+ at CES 2017, the first action camera to capture 4K photos and videos at 60 frames per second (fps). The company also plans to fly the YI Erida drone, the world’s fastest tricopter, for the first time live in the U.S.

“2016 has been a whirlwind of product launches including several new action and home security cameras, the YI Erida drone, our first mirrorless camera the YI M1, as well as an exciting partnership with Google to develop a virtual reality camera rig,” said Sean Da, CEO of YI Technology. “CES 2017 is an important milestone for us as we look to demonstrate our full product line and reveal novelty solutions. As a challenger brand in the changing imaging technology market, we are constantly looking for ways to push the boundaries and set new standards for the global industry.”

Based on the award winning YI 4K, the YI 4K+ is the third action camera in YI’s successful line of high quality and affordable solutions. The faster frame rate of 60fps is double that of competitor’s products and allows for more realistic, high quality video content.

YI Erida Drone Highlights & Specs

YI Erida is the world’s first mainstream, full carbon smart drone, which combines strength, speed and YI’s 4K Action camera in a unique, three-rotor design. Due to the highly durable and lightweight nature of Erida’s carbon frame and streamlined design, YI’s first consumer drone is exceptionally fast and agile, reaching speeds of up to 75 miles per hour and flying for up to 40 minutes in initial tests. Additional product highlights include:

  • Up to 120 minutes of recording time and an integrated, high-resolution camera touchscreen
  • Manual IQ parameters for advanced photographers including shutter, exposure value compensation, level sensitivity, metering mode and white balance
  • An advanced gimbal system for the smoothest shooting possible
  • Patented, folding rotors offering a compact design that makes it portable and easy to carry
  • Controlled by the corresponding YI Erida mobile app, making a remote obsolete
  • Advanced sensor and radar system with a built-in laser scanner for maximum safety

The YI Erida drone was created in cooperation with Atlas Dynamics, a team of aerospace engineers and software developers. YI Technology and Atlas bring together aerospace expertise and research with world-class imaging technology in the newest, industry-leading drone.

Where to see YI Technology at CES 2017

YI will demonstrate its full line of connected imaging technology solutions, including the YI Erida drone, YI 4K+ Action Camera, home security cameras, dash camera, and the professional grade mirrorless camera, the YI M1, at two different locations during CES 2017:

  • Pepcom’s Digital Experience!: Wednesday, January 4, 7pm – 10:30pm PT, The Mirage Hotel
  • The Sands, Tech West: January 5-8, Booth #46324

To schedule a one-on-one briefing with an executive from YI Technology, please contact: YITechnology@blancandotus.com.

About YI Technology:

YI Technology is a leading, international provider of advanced, intelligent imaging technologies, products, services and platforms. Its development team consists of industry-leading experts from the US, China, Japan and Israel with several decades of combined experience in imaging technology, algorithms, data analysis, cloud computing and mobile applications. YI is committed to using innovative technology to make everyday life safer, richer and more fun.

YI believes that the very best imaging and sensing technology should be easy to use and accessible to everyone. With the company’s passion, hard work and commitment to combining the highest quality technology solutions with great value, it aims to provide millions of users of all ages from every corner of the world with peace of mind, and inspire greater connection between families, friends and communities. For more information visit www.yitechnology.com.

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Contacts

Blanc & Otus for YI Technology
Jennifer Pierce, 415-856-5152
Jennifer.pierce@blancandotus.com
pr@yitechnology.com