Social Media's Impact on Local Advertising 2016 - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "Social Media's Impact on Local Advertising 2016" report to their offering.

The advertising landscape has seen a boom in Social Media Mavens - people who engage heavily in social platforms to drive marketing goals.

They aren't the smallest of businesses; in fact, they're spending 11% more than the average advertiser and tend to spend a lot on broadcast, cable, and radio. And 76% manage their own online social presence. The report dives deep into the phenomenon with a 26-page summary that includes 24 charts and tables in PDF format, plus the full results in Excel format of a 44-question survey of 3,293 local advertisers who believe Social Media is one of their best sources of new customers.

The insights in this report are derived from:

- A 44-question survey of 7,564 U.S. businesses that purchased local advertising this year. This survey was conducted from April to August 2016.

- A cross-tab from the survey above of 3,293 respondents who selected social media among the best sources of new customers. We call them Social Media Mavens.

- Another cross-tab of 1,349 respondents who were purchasing ads on social media sites.

- Comparison results from our 2011 survey of 2,883 local advertisers.

- SEC documents, statements and other data provided by public companies.

Highlights:

- Social Media has a strong foothold among local advertisers

- The rise has occurred most dramatically over the past 5 years

- It's gaining value as a lead-generation mechanism

- Not all advertisers have embraced social marketing equally

- As ad-buying on social sites grows, newspapers may be hit hardest

- Facebook is the platform of choice, by far

- Soft measurements on Social Media will yield to ROI assessments

Politics & Social Media

- We estimate that political candidates, parties, and interest groups spent $1.4 billion in digital advertising this year.

- Of that, $573 million (40.5%) was spent on social sites. Facebook received $390 million (68%); the rest went to Google, Instagram, and Twitter.

- Facebook's take represents 27% of all digital-political advertising and 4% of all political advertising.

For more information about this report visit http://www.researchandmarkets.com/research/b5k85r/social_medias

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Online Advertising

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Online Advertising