ST. LOUIS--(BUSINESS WIRE)--Osborn Barr (O+B), a full-service marketing communications agency with offices in St. Louis and Kansas City, has expanded their reach with the acquisition of Paramore, the digital agency in Nashville, Tenn.
The acquisition strengthens and expands O+B’s digital capabilities, which has been a top agency priority in recent years. Likewise, the addition of a Nashville office opens up a lucrative market for business and creative talent, which will help accelerate the agency’s growth strategy.
Additionally, Paramore’s clients – many of which are in tourism and education spaces such as the Nashville Chamber of Commerce, Vanderbilt University and Visit Central Florida – will benefit from the acquisition as the O+B team brings an array of service offerings, including broadcast production, advertising, PR and internal communications, to the agency.
Rhonda Ries, president at O+B, said the deal represents growth and expansion for both firms.
“Our success together is proven. O+B and Paramore partnered together on a variety of projects for several months and we saw that the Paramore team shares our philosophy in running their agency with a ‘client-first’ approach,” Ries said. “With both companies already profitable on their own, we expect to see a new level of success both in terms of profit and benefits to our employees and clients.”
O+B’s Missouri-based offices have a combined staff of 120 employees. With the acquisition of Paramore, the comprised holding company will have 145 employees in three key markets. O+B currently serves clients around the country such as United Soybean Board, Merck Animal Health, Michelin, Morton Buildings, Monsanto and Verdesian Life Sciences, and will continue growing the agency’s client roster following this acquisition.
About Osborn Barr
O+B works to be agriculture and rural America's greatest advocate. Its focus is on helping clients build relationships, have conversations and engage with their audiences who work, live and play in rural America. The family of 145 professionals provides branding and communications expertise, social responsibility and advocacy initiatives. It also builds strategies and programs to effectively maximize multi-tiered sales and distribution channels. The company continues to build proprietary products and solutions through new technologies, content production and direct-to-farm programs. Osborn Barr is located in St. Louis, Kansas City and Nashville and can be contacted via phone at (888) 235-4332, or (314) 726-5511, or at www.osbornbarr.com.
