This year, online sales peaked on Black Friday, up 56% compared to last year, with Thanksgiving posting an impressive year-over-year increase of 50%. Indicative of the channel shift occurring in this traditionally brick-and-mortar industry, online sales as a percent of chain sales reached as high as 18% for Blueport retailers on Cyber Monday. It was also estimated that online influenced as much as 87% of store sales for retailers. 22% of online sales were made on mobile devices, up from 15% last year.
“This weekend shows the potential of an omnichannel shopping experience – one that seamlessly connects shopping in stores, online and via mobile devices – for brick-and-mortar furniture retailers,” says Carl Prindle, President and Chief Executive Officer of Blueport Commerce. “Furniture retailers who commit to best-in-class online experiences drive remarkable results. Why? They are giving today’s shoppers what they most want – an easy furniture shopping experience.”
Despite dramatic changes in consumer shopping behavior, today only 26% of all furniture retailers are enabled for e-commerce according to Furniture|Today, and Blueport’s 2016 Furniture Ecommerce Benchmark Study shows just 69% of traditional furniture retailers in the Top 100 are selling online.
“Omnichannel remains a tremendous opportunity for furniture retailers,” adds Prindle. “Offering an exceptional online experience is one of the clearest, most compelling ways to differentiate yourself in today’s marketplace. Retailers who do so generate outsized results like we saw this weekend.”
About Blueport Commerce
Blueport Commerce is the leading cloud e-commerce platform for furniture, used by the largest retailers in North America to run their omnichannel websites, provide better shopping experiences for their customers and drive sales online and in their stores.