MOUNTAIN VIEW, Calif. & LONDON--(BUSINESS WIRE)--Tubular Labs, the worldwide leader in online video intelligence, today announced that Owen West has joined the company’s London-based team, as Sales Director for the EMEA region. Owen brings nearly two decades of experience leading sales and customer growth teams at organisations such as BBC Worldwide, Time Inc. U.K., and most recently as the VP of Partnership Sales at comScore. Owen is the latest addition to Tubular’s growing EMEA team, which serves customers Discovery, Channel 4, TheLADbible Group, Little Dot Studios and James Grant.
“Since the inception of Tubular’s EMEA operations in 2015, we’ve grown our customer base in the region to over 35 customers,” said Denis Crushell, VP of Europe, Tubular Labs. “We’re excited to have a strong and experienced leader like Owen join our team, as we continue our dynamic growth in the region, empowering customers with cross-platform data and insights to win at online video.”
Most recently, as comScore’s VP of Partnership Sales, Owen ran the sales operation with comScore’s strategic partner, Kantar, in all markets outside of North America. In this role, Owen helped customers maximise their digital advertising investments through delivering insight to improve their campaign efficiency and brand value. Prior to this, Owen successfully led comScore EMEA’s Emerging Markets territory where he grew revenues by 300% in two years.
“With nearly 6 trillion online video views in the last year alone, companies are increasingly in search of insights on what content to create, which influencers to partner with, and how to optimise their online video spend. And Tubular is uniquely positioned to deliver these insights,” said Owen. “I’m delighted to put my expertise to use at Tubular Labs to help brands, media companies and agencies grow their online video businesses.”
About Tubular Labs
Tubular Labs is the worldwide leader in online video intelligence, serving over 5,000 video creators and 130+ enterprise customers, including Viacom, Warner Bros., HGTV, Activision, AwesomenessTV, Maker Studios and Fullscreen. Tubular's audience and content insights empower our customers to refine their content and distribution strategy, find and partner with influencers, and optimize their promotion budgets. Only Tubular analyzes the engagement of over 400 million viewers and tracks 2.2 billion videos across 30 platforms, including YouTube, Facebook, Twitter, Vine, Instagram, AOL and Yahoo.