SAN FRANCISCO--(BUSINESS WIRE)--Extole, the leading advocate marketing platform, today announced it has achieved EU-US Privacy Shield certification from the US Department of Commerce’s International Trade Administration (ITA). This certification highlights Extole’s commitment to data security and privacy, both critically important to Extole’s enterprise retail and financial services customers.
The EU-US Privacy Shield Framework was designed by the US Department of Commerce and European Commission to provide companies on both sides of the Atlantic with a mechanism to comply with EU data protection requirements when transferring personal data from the European Union to the United States in support of transatlantic commerce.
“Extole is the only customer advocacy platform that is Privacy Shield certified, reflecting our belief that privacy and data protection are fundamental aspects of our systems design and business processes,” said Matt Roche, Founder and CEO, Extole. “Privacy Shield certification communicates to our clients that their refer-a-friend programs, powered by Extole, live up to the current cross border data privacy and protection principles established by the United States and Europe.”
In addition, Extole also announced that its platform has added full data encryption at rest to its existing features of encryption in transit. DaR encryption with 256-bit AES adds security without sacrificing performance. “With the growth of advocacy marketing comes demand for more sophisticated technology. We take the trust our customers place in our platform very seriously, and our strong data privacy programs helps establish that trust,” added Roche.
For more information about EU-US Privacy Shield, please visit http://www.privacyshield.org. To contact Extole about how its security and compliance capabilities make it the best advocacy platform for your business, please visit: https://www.extole.com/contact-us/.
Brands use Extole to turn customers into advocates. Our enterprise advocacy platform and team of experts create beautiful advocate and referral programs, so brands can harness the power of online sharing to the benefit of their bottom line. Extole enables marketers to connect with millions of advocates, scaling word-of-mouth to acquire new customers and increase loyalty using their greatest competitive advantage: their customers.
For more information please visit: https://www.extole.com/