MINNEAPOLIS--(BUSINESS WIRE)--Serialization technology leader Verify Brand has added a key member to the company’s executive and pharma team as it works to prepare clients for serialization compliance in advance of the 2017 DSCSA deadlines. Bill Romano has more than 25 years of experience across life sciences and software industries in areas of sales, revenue management and market planning.
As vice president of sales at Verify Brand, Romano will help pharmaceutical customers realize the benefits of serialization and track and trace solutions that provide supply chain visibility. With end-to-end insights, pharma manufacturers, re-packagers and related supply chain partners can meet upcoming regulations and extend the business value of serialization to make business improvements.
“As pharmaceutical companies get closer to DSCSA deadlines we’re finding an even greater demand for the rapid deployment of serialization solutions and support,” said Michael Howe, CEO for Verify Brand. “The addition of Bill to our team will allow us to provide a higher volume of companies with a flexible, standards-based, proven solution.”
Romano’s experience in the broader life sciences manufacturing industry is beneficial as pharma companies need to quickly evaluate and select serialization providers. He brings an inside view of the business that few others have, with broad insights into manufacturing, partner networks and how to make the most out of data insights for optimal supply chain visibility.
“The Verify Brand culture and history with serialization are so compelling. To be able to leverage so many years of experience and continual improvements to the platform to offer smarter reports and analytics is a unique differentiating value,” said Romano. “It’s our goal to help companies meet U.S. and global regulations and extend the value of serialization throughout their organization, and I’m excited to be a part of that effort.”
About Verify Brand
For more than 15 years, Verify Brand has helped organizations secure revenue streams and safeguard brand reputation by eliminating fraudulent activity along the supply chain and in the end-user market. The company’s leading serialization and traceability software, The Verify Platform, empowers the world’s best-known B2C and B2B brands to gain visibility into supply chains and partner networks, achieve global compliance, operationalize business data, and drive brand value. For more information, visit www.verifybrand.com.