DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Global Biscuits Market - Growth, Trends, and Forecasts (2016 - 2021)" report to their offering.
The market for biscuits is very promising and is expecting a high growth in the near future. The biscuits market is all about effective decision-making and strategic planning as to how to sell, what kind of packaging should be done, what the pricing strategy will be, etc. Product innovations are changing the market dynamics globally. The FMCG giant ITC is focusing on tapping the niche market for health biscuits, which includes digestive biscuits.
To compete with brands like Britannia Nutri Choice, McVities Digestive, and Parle Simply Good, the company launched Sunfeast Farmlite digestive biscuits in India. Owing to the changing consumer interest and dynamics, the global biscuits market is expected to reach USD 121 billion by 2021 at a CAGR of 3.7%.
The global biscuits market is segmented on the basis of product type into sweet biscuits, plain biscuits, savoury biscuits, filled/coated biscuits, fortified/functional biscuits, cookies, and others. Sweet biscuits represent the largest as well as the fastest growing segment in the global biscuits market.
The cookies (sweet biscuits) market consists of the retail sales of American cookies covering assortment cookies, butter-based cookies, chocolate cookies, cream-filled cookies, plain cookies, wafer cookies, artisanal cookies, in-store bakery cookies and egg-based cookies.
Some of the major players in market include:
- Arnotts Biscuits Holdings Pty Limited
- Annas pepparkakor AB
- Burton's Foods Ltd.
- Danone Group
- Dali Group
- Kraft Foods
- Jiashili Group
- MARS
- McVitie's
- Mondelez International
- Nestle
- Paterson Arran Ltd.
- Thomas Tunnock Limited
- United Biscuits
- Uni-president
- Want Want Group
- Walkers Shortbread Ltd.
Report Structure:
1. Introduction
2. Research Approach & Methodology
3. Key Findings of the Study
4. Market Dynamics
5. Market Segmentation
6. Competitive Landscape
7. Company Profiles
For more information about this report visit http://www.researchandmarkets.com/research/3tvm46/global_biscuits
