NEW YORK--(BUSINESS WIRE)--Bank Leumi, one of Israel’s largest banks, today announced that its credit card subsidiary, Leumi Card, will introduce the first-of-its-kind integration of a mobile security product based on behavioral biometrics. Based on the cutting-edge technology of Israeli startup SecuredTouch, the solution embedded in the Leumi Card app will provide an advanced layer of security to its customers and will eliminate the need for complex passwords.
SecuredTouch's technology allows user identification based on a unique personal usage profile within the mobile device, including such attributes as finger size, touch pressure, touch surface and more. By verifying the profile, Leumi Card will be able to identify, in real time, whether the card owner is the one operating the app.
Ohad Maimon, EVP Business Development & Strategy, Leumi Card, said: “This is an international breakthrough that enhances user experience while solving the known problem of poor conversion in financial apps, due to the need for complex passwords. Integrating the technology in Leumi Card's mobile app is aligned with regulators’ directives for digital banking communications that require two factors of authentication.”
The completed integration of this technology follows a comprehensive experimental and testing phase. The technology has proven high user recognition abilities that could protect the user without compromising privacy, as the recognition process doesn't include any identifying details (like fingerprints).
The product, which will be available in Leumi Card's mobile app in the coming months, allows for the use of a seamless security factor and does not require any prior registration. The solution's identity verification continuously monitors every in-app activity, in addition to the initial login stage.
Leumi Card has presented the pilot results, demonstrating the technology’s excellent recognition capabilities, to global financial institutions with which the company has collaborations in the field of innovation. As a result, SecuredTouch is in advanced engagements towards further integrations with these parties.
As part of Leumi Card's ongoing effort to identify and embrace new technologies, the company has adopted an approach that implements innovation through partnerships with Israeli start-up companies and initiatives. Leumi Card's Innovation Team meets with dozens of companies in Israel every year, leading to the integration of new services and opening business opportunities to young companies.
Please find below a video demo of SecuredTouch's cutting-edge technology:
About Leumi Card
Leumi Card is one of Israel’s leading credit card companies, providing a wide range of card issuing and clearing services, as well as payment and credit solutions. The company has already issued about 2 million Visa and MasterCard branded credit cards, and provides clearing servicing for some 50 thousand businesses. Leumi Card offers credit card holders an extensive range of financial services including loans, credit solutions and flexible payment options. Leumi Card is proud of its high quality customer service set up, characterized by the highest service standards. For more information, please visit: http://english.leumi.co.il/WnnnWn/Leumi_Card/27194/.
SecuredTouch develops mobile-optimized identity solutions for Mobile Banking and eCommece apps based on mobile behavioral biometrics. Its innovative product continuously verifies mobile user identity by analyzing more than 100 parameters of their physical interaction with a mobile device, in a way that is invisible to end users. The company provides an SDK that can be easily integrated into any mobile channel and an API to receive risk indications using advanced machine-learning algorithms, the industry's most accurate in the mobile category.